stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Media and media techniques Flashcards | StudBud
Explore
/
Media and media techniques
Media and media techniques
25 terms
·
StudBud Administration
·
28 plays
Imported from external platform
Flashcards
25 cards
F
Practice quiz
P
Host live
L
Questions
25
Answers
1
Auditory messages include all of the following
except
...
Sound effects
Messages
Logo
Various speakers
2
The types of media are:
Emotional Appeal, Bandwagon, Testimonial
Visual, Written, Auditory
Bias, Credibility, Reliability
Z-Form, Photo-Fiction, Logos
3
What persuasive technique is being used in this ad?
Testimonial
Bandwagon
Repetition
Slogan
4
Who is more credible to promote a pain reliever, like Tylenol?
A teenager who takes it with headaches
A waitress who uses it for back pain after her shift
A NFL football player who uses it after games
A doctor endorsing it as the best pain medicine for pain
5
A commercial or magazine ad that shows a dentist recommending certain toothpaste is using…
Slogan
Testimonial
Expert Opinion
Emotional Appeal
6
This print ad uses...
Z-Form
Photo Fiction
All these answers
Lighting
7
What persuasive technique is being used by this commericial
Expert opinion
Testimonial
Repeition
Bandwagon
8
If a fashion designer encourages people to shop at Macy’s Department Store, this is called...
a celebrity endorsement
name calling
a testimonial
sex appeal
9
What persuasive technique is being used by this commericial
Repeition
Emotional appeal
Testimonial
Bandwagon
10
What is the difference between auditory media and visual media?
Visual media can be viewed, but auditory media is heard
Print ads are auditory but not a visual media
Auditory media can be viewed, but visual media is heard
Auditory media includes text
11
What is the name we give to the group of people an ad or commercial is trying to reach?
Testimonial
Slogan
Message
Target audience
12
Finish the following analogy-
T.V : watch
::
podcast : _________
?
listen
radio
speak
music
13
The primary purpose of a P.S.A (Public Service Announcement) is to…
inform
entertain
persuade
inform, persuade, and entertain
14
What persuasive technique is being used in this ad?
Repetition
Logo
Slogan
Bandwagon
15
What technique is used?
A commercial shows an image of a happy couple drinking a cup of coffee
Expert Opinion
Testimonial
Emotional Appeal
Slogan
16
“Just Do It” for Nike is considered what?
Message
Slogan
Logo
Testimonial
17
A commercial or magazine ad that repeats the name of the product is called ...
Emotional Appeal
Slogan
Expert Opinion
Repetition
18
Bias
means...
Written summary of a particular subject
Sharing facts with others
Beliefs and opinions
Mathematical symbol for bisector
19
In the word auditory, the root “aud” means...
To talk
To walk
To yell
To listen or hear
20
The following media messages are considered auditory media
except
:
Podcasts
Music
Books
Radio PSAs
21
When creating a print ad, the advertiser pays close attention to…
All of thes answers
The layout or how the ad flows
Text features and words
Picture and logos that can be included
22
Newspapers and magazines are considered…
Visual
Auditory
Written and Visual
Written
23
The word media means...
Pictures and words only
Another word for middle
Communication that reaches or influences many people
A conversation between two people
24
What the message of this ad?
That the phone service is faster than the competition.
That texts are funnier when you are the first to read them.
That its OK to text and drive with AT&T.
Carpooling can be fun when everyone is on a device.
25
What persuasive technique is used? Steph Curry says “Sprite is 100% awesome, just like me!"
Slogan
Testimonial
Emotional Appeal
Expert Opinion
