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Exam 3 Flashcards | StudBud
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Exam 3
Exam 3
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Quiz review#visuals
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
__________ uses simple phrases that sound good but have no real value or meaning.
Weasel words
Plain Folks
Loaded language
Glittering generalization
2
The mode of persuasion seen in most ad is_________.
Ethos
Pathos
Logos
3
The logo shown below is an example of which type of logo?
Lettermark
Wordmark
Combination Mark
4
__________ are numerically vague words (some peope, etc.)used to persuade you to buy a product.
Weasel words
Loaded language
Glittering generalization
Plain Folks
5
This image is an example of a which logo type?
Lettermark
Combination mark
Brandmark
Wordmark
6
Actress/singer Jennifer Hudson lost weight using the Weight Watchers diet plan. Which advertising technique was used?
Expert
Pathos
Celebrity Spokesperson
Ethos
7
Which mode of persuasion is used in this ad?
Logos
Ethos
Pathos
8
The Gestalt Principle in this logo is called which of the following?
Closure
Proximity
Similarity
Focal Point
9
This ad technique trys to convince you that their product is the best choice.
Celebrity Endorsements
Expert Opinion
Plain Folks
Facts and Figures
10
Which of the following is true of the Gestalt Principle of Proximity?
You cannot tell the figure from the ground..
The shapes are close together.
The shapes are similar.
The viewer fills in the gaps.
