Sports and Entertainment Marketing Midterm

This is a group of workers who have joined to together

This describes the ways to make customers aware of products and encourage them to buy:

Acting with dignity and composure.

This is any direct and personal communication with customers to satisfy their needs and wants:

Being faithful to others. No talking behind someone’s back

Term used to describe potential customers who have the desire and ability to purchase products

A specific group of consumers an organization selects as the focus of its marketing plan

Determining the best way to get products or services to customers:

The iTunes Store is an example of

This is the amount of money people have available to spend after paying for necessities.

The questions of what to produce, how to produce, and for who to produce are referred to as the

This is a court order stopping or forbidding an action such as a strike or lockout:

These are resources in their natural state such as oil, natural gas, coal, trees.

strategy to reduce business threats

Dividing the market based on characteristics that cannot be physically measured

Uses advertising and communication to distribute information about products or services:

What is another term for a player’s association?

A system of deciding what is right or wrong in a reasoned and impartial manner.

Which is not one of the marketing mix

Sports and entertainment largely satisfies the __________ of customers.

A group of customers with shared needs and wants, that is separated from the total market

Gathering and using information about customers to improve business decisions:

A product can be a good or ______________.

This is the path that a product takes from the producer to the consumer:

The basic economic problem is:

Designing, developing, maintaining, improving products to satisfy customer needs and wants:

Process of developing, promoting, and distributing products to satisfy customers needs

This athlete is someone who is NOT paid

This is what you think about a situation and the way you approach it.

Dividing the market into physical locations:

Buying insurance is a way to deal with risk by:

This is a common negotiation strategy in which the players refuse to go to work: