stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
INTRO Q2 Unit Review Flashcards | StudBud
Explore
/
INTRO Q2 Unit Review
INTRO Q2 Unit Review
45 terms
·
StudBud Administration
·
351 plays
Introduction to Business & Marketing, Core Concepts of Business & Marketing
Flashcards
45 cards
F
Practice quiz
P
Host live
L
Questions
45
Answers
1
Display, demonstration, and customer involvement are strategies used to:
determine needs
overcome objections
present a product
approach a customer
2
Which kind of business converts raw materials into a form that consumers can use?
service
manufacturer
marketer
extractor
3
True or False: there are four P's in the marketing mix.
True
False
4
Creating jobs and generating revenue contributes to a positive:
local community
marketplace
environmental impact
social impact
5
Offering sales online is part of which marketing function?
promotion
PSM
distribution
selling
6
Which kind of business connects products with consumers?
marketer
service
manufacturer
extractor
7
An advantage of a partnership is:
combined skills
professional management
control of decisions
limited liability
8
Ford is an example of which kind of business?
marketer
extractor
manufacturer
service
9
Which function of management includes monitoring quality standards and problem solving?
implementing
evaluating
controlling
planning
10
True or False: a person might change leadership styles depending on the situation.
False
True
11
Which step of the selling process includes relationship building?
overcome objections
present product
suggestion selling
follow up
12
Which leadership style is used in a one-to-one setting when an individual needs to improve?
facilitating
affiliative
visionary
coaching
13
Which type of business ownership provides training and a guaranteed geographic territory?
franchise
corporation
sole proprietorship
partnership
14
True or False: consumers and customers are the same thing.
True
False
15
True or False: marketing functions are decisions related to the business.
False
True
16
Which segmentation factor includes attitudes, values, interests, and opinions?
behavioral
psychographic
demographic
geographic
17
True or False: leadership and management are the same thing.
True
False
18
Questioning, listening, and observing are strategies used to:
overcome objections
present a product
approach a customer
determine needs
19
An advantage of a corporation is:
double taxation
unlimited liability
control of profits
living forever
20
Wedding planners and landscapers are examples of which kind of business?
extractor
service
manufacturer
marketer
21
Dick's Sporting Goods is an example of which kind of business?
extractor
manufacturer
marketer
service
22
Which leadership style asks the same of everyone & sets high performance standards?
pace-setting
coaching
commanding
facilitating
23
Designing, developing, and improving products is part of which marketing function?
selling
promotion
MIM
PSM
24
Asking for each customer's zip code is an example of which marketing function?
financing
PSM
selling
MIM
25
Exxon-Mobil is an example of which kind of business?
extractor
marketer
manufacturer
service
26
Which function of management includes gathering resources and hiring & staffing decisions?
controlling
organizing
planning
implementing
27
Demonstration, substitution, and third party are strategies used to:
determine needs
approach a customer
present a product
overcome objections
28
Age, gender, marital status, and occupation are examples of which segmentation factor?
behavioral
psychographic
geographic
demographic
29
Which function of management includes setting goals & objectives?
organizing
planning
directing
evaluating
30
Which type of business ownership can have up to 35 shareholders?
LLP
LLC
S-Corporation
Franchise
31
An advantage of a sole proprietorship is that it is:
heavily regulated
able to live forever
easy to raise money
easy to start
32
True or False: a target market is a group of consumers with similar wants & needs.
False
True
33
True or False: leadership traits include motivation, confidence, communication, and integrity.
True
False
34
Which segmentation factor refers to statistics about customer shopping patterns & usage rates?
geographic
demographic
behavioral
psychographic
35
Offering a student discount is an example of which marketing function?
selling
financing
pricing
PSM
36
Which kind of business offers intangible goods through human effort (labor)?
manufacturer
extractor
marketer
service
37
True or False: customer profiling is beneficial for the customer.
False
True
38
Supporting little league teams is an example of a business's ____ in the local community.
positive marketplace
social impact
social responsibility
environmental impact
39
True or False: the community should treat local businesses in a socially responsible manner.
True
False
40
Which leadership style uses team building to create harmony in a group?
affiliative
visionary
pace-setting
commanding
41
Decisions about customer payment options are part of which marketing function?
promotion
selling
financing
pricing
42
Which segmentation factor is based on where consumers live, travel and shop?
geographic
psychographic
demographic
behavioral
43
Which function of management includes guiding day-to-day tasks by providing leadership?
evaluating
organizing
directing
controlling
44
Which function of management assesses performance and monitors customer satisfaction?
controlling
staffing
evaluating
directing
45
Which kind of business grows products or takes raw materials from nature?
marketer
extractor
service
manufacturer
