Marketing Functions review

The particular group of customers a business seeks to attract

Marketing function that involves developing, maintaining, and improving a product/service mix

A marketing function that involves the determining and adjusting of prices,

Marketing function that involves personalized communication that influences purchase decisions

The stages through which goods and services move from introduction to phase out.

A systematic study of the market

The quantity of a good/service that buyers are ready to buy at a given price and certain time

A marketing function that involves identifying, selecting, and evaluating sales channels

The creation and maintenance of satisfying exchange relationships.

A marketing function that involves setting goals, selecting target markets, and sales forecasts

Interrelated activities that must work together to get goods from producers to customers.

Marketing tool that investigates a business’s strengths, weaknesses, opportunities, and threats

A marketing function that communicates information about goods, services, and images

Marketing function that involves gathering and evaluating information to aid in decision making

Any paid form of non-personal presentation of ideas, images, goods, or services