Auto 101: Consumer Buying & Seasonality

Question 1

December is a HUGE Thrust Month

Accepted Answer

True

Question 2

Select 2 popular ways car shoppers research vehicles?

Accepted Answer

Looking Up The Value Of Their Car To Trade In & Locating A Dealership, Comparing Car Prices

Question 3

Select the influence(s) of a Lease-Heavy Market.

Accepted Answer

Urban & High Income Areas, Dealership Incentives, Frequent Upgraders

Question 4

What are the 4 Thrust Months?

Accepted Answer

March, May, August & December

Question 5

Select the message(s) that applies for a USED car buyer vs. NEW buyer.

Accepted Answer

Emphasizing Savings, Vehicle History Transparency, Low Mileage

Question 6

What are NEW car buyers typically looking for vs. a USED car buyer?

Accepted Answer

Peace of Mind, That New Car Smell, Customizations, New Tech & Features

Question 7

What are the 3 stages of the digital marketing funnel?

Accepted Answer

Awareness, Consideration & Conversion

Question 8

Select the influence(s) of a Finance-Heavy Market.

Accepted Answer

Fewer Lease Incentives, Low Population Density, Rural

Question 9

What is the length of the average car shoppers journey?

Accepted Answer

10 Weeks

Questions 9