Chapter 1 Marketing Dynamics

Communicating with potential customers in an effort to influence their behavior

Something a person desires but can live without.

Which of the following is not a benefit of marketing?

The plan for using product, price, place and promotion to market a specific product or group of products is its ________

The process of identifying existing or potential customers as B2C or B2B customers is ______________________

Good, service, or idea

Which of the following decisions is included in promoting a product?

Which of these is an example of selling?

Which of the following statements about marketing is not true?

By persuading people to buy goods and services, marketing__________________

Determining which products a business should offer to meet customer needs

Which of the following is an example of a good?

A store decides to offer its own credit terms at very low interest rates to customers. This is and example of__________

A company's profit is the _____________ during a specific time period

Product sourcing, transporting, delivering are all part of what function of marketing?

Another name for marketing research is___________

Handling the activities involved in getting products from the producers to the customers

Concept, cause, issue, image, or philosophy

Analyzing the potential of different marketplaces in order to create strategies to target a specific market

A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of ______

Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses

Which sentence identifies the correct relationship between advertising and marketing?

The four p's of marketing include____________________

Action that is done for someone

Something that is necessary for survival