Principles of Marketing Chapters #3 and #4 Quiz Review

Question 1

This type of thought-sharing site typically provides the highest level of control for companies.

Accepted Answer

corporate blog

Question 2

Marketers that include ethical policies and standards in the firm's mission statement introduce concepts during the ____

Accepted Answer

Planning phase

Question 3

An app that is free to download but places ads on the screen when using the program to generate revenue.

Accepted Answer

ad-supported app

Question 4

All of the following are primary needs that apps meet except the need to:

Accepted Answer

share

Question 5

Charges that firms are using 'sweatshop' labor to produce their products are likely to occur during the ____ phase.

Accepted Answer

Implementation phase

Question 6

When companies embrace ______, they appeal not only to their shareholders but also to all stakeholders.

Accepted Answer

conscious marketing

Question 7

What feature unique to Google+ lets people interested in similar topics form their own groups?

Accepted Answer

communities

Question 8

Which is not a category of social media ...

Accepted Answer

optimum-grande sites

Question 9

What type of analytic is used to understand what's popular and what's not on a firm's website?

Accepted Answer

content

Question 10

Instagram is an example of which type of social media site?

Accepted Answer

media sharing

Question 11

When companies embrace _____, they appeal not only to their shareholders but also to all of their key stakeholders.

Accepted Answer

Conscious Marketing

Question 12

Which of the following social media tools is a type of all-in-one marketing software that can educate customers?

Accepted Answer

HubSpot

Question 13

Voluntary actions taken by a company to address the ethical, social and environmental impacts of it business operations

Accepted Answer

CSR

Question 14

LinkedIn is an example of which type of social media site?

Accepted Answer

social networking

Question 15

All of the following terms are generally associated with the definition of corporate social responsibility except:

Accepted Answer

profit

Question 16

The first step in the process of creating a social media campaign is to:

Accepted Answer

set goals

Question 17

Of the seven primary motivations for mobile app usage, which one do people spend the most amount of time on each month?

Accepted Answer

need for 'me time'

Question 18

When integrating conscious marketing into a marketing strategy, a key task is to evaluate managers. This is the ? phase.

Accepted Answer

control phase

Question 19

Marketers rely on the three types of social media: social networking sites, thought-sharing sites and . . .

Accepted Answer

media sharing sites

Question 20

A website created by a company and often used to educate customers ...

Accepted Answer

corporate blog

Question 21

All of the following are included in the decision-making metric except:

Accepted Answer

the likability test

Question 22

Which of the following is a pricing model for apps discussed?

Accepted Answer

ad-supported

Question 23

Which of the following apps would help consumers fulfill their 'need to accomplish'?

Accepted Answer

MyFitnessPal

Question 24

How might a technology company ensure that it behaves in a socially responsible way toward its employees?

Accepted Answer

Ensure that pay practices are fair at all levels of the company

Question 25

The elements of the social media engagement process are:

Accepted Answer

listening, analyzing, doing

Principles of Marketing Chapters #3 and #4 Quiz Review

Questions 25

Principles of Marketing Chapters #3 and #4 Quiz Review

Questions 25