Sports & Entertainment Marketing Review 1

Question 1

What is a slogan?

Accepted Answer

A short phrase to help customers remember a brand

Question 2

Which of the following is NOT a form of sports marketing?

Accepted Answer

Weather reporting

Question 3

Who benefits from sports marketing?

Accepted Answer

Fans, teams, and sponsors

Question 4

What is positioning?

Accepted Answer

Establishing a product’s image in the consumer’s mind

Question 5

What is the main goal of marketing?

Accepted Answer

To satisfy customer needs and make a profit

Question 6

What is a sports property?

Accepted Answer

Anything related to a sports team or event that can be marketed ✅

Question 7

What are the 4 Ps of marketing?

Accepted Answer

Product, Price, Promotion, Place

Question 8

What’s a key reason companies sponsor sports events?

Accepted Answer

To gain visibility and positive brand association

Question 9

What is ambush marketing?

Accepted Answer

Marketing around an event without being an official sponsor

Question 10

What is marketing research used for?

Accepted Answer

Understanding consumer behavior and trends

Question 11

Which company is known for “Just Do It”?

Accepted Answer

Nike

Question 12

What is a benefit of branding?

Accepted Answer

Customer loyalty

Question 13

What is a license in sports marketing?

Accepted Answer

Permission to use a team’s name or logo for products

Question 14

What is a niche market?

Accepted Answer

A specific, smaller market segment

Question 15

What does target market mean?

Accepted Answer

A group of people you aim marketing efforts at

Question 16

What is fan engagement?

Accepted Answer

How involved fans are with a team or event

Question 17

Which of these is a tangible product in sports?

Accepted Answer

A jersey

Question 18

Which of these is an example of product promotion?

Accepted Answer

Posting a teaser trailer online

Question 19

What is a sponsorship?

Accepted Answer

A partnership where a brand supports a team or event

Question 20

What is a brand?

Accepted Answer

A unique name, design, or symbol to identify a product

Questions 20