Media Devices/Strategies

Advertisers using negative words to create an unfavorable opinion of the competition

The words beneath a photograph that explain the subject and give background information

A public promotion of a product or service

Advertisers use upper-class/wealthy people in their ads so as to associate the service or product with the “good life”

A page of information on a website; may include text, graphics, and links to other pages

Space on a page or poster not covered by print or graphic matter

A strategy where advertisers try to make it appear as if the majority are buying the product or using the service

Attempts to sway popular opinion and beliefs through distortions of the truth or outright lies

The underlying purpose behind a text

Advertisers using "average people" in "everyday" situations to add credibility to their claims

When media methods are used to communicate to thousands of people at the same time

Elements placed in a work to draw emotion from a viewer

A booklet of printed informational matter, like a pamplet, often for promotional purposes

The heading, title, or caption of a newspaper article

Measurable characteristics of media consumers such as age, gender, race, education and income level

Fruit Loops mascot Tucan Sam is an example of

A marketing technique where references to specific brands or products are incorporated into another work

Style, plan, or arrangement

An identifying symbol used to advertise and promote an organization, event, product or service

The Nike swoosh is an example of