BM0019 Week 1 Intro

Marketing is only for corporations doing business, & not for government or not-for-profit organizations.

Marketing is the process of first creating and then satisfying consumers' needs and wants.

Today, marketing can satisfy consumers' needs and wants and improve the well-being of society as a whole.

Products are physical objects that consumers purchase to satisfy their needs and wants.

Consumers make buying choices mainly on the basis of price.