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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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Questions
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Answers
1
Which of the following combines finding a target market and using a marketing mix?
Effective marketing
Marketing strategy
Marketing foundation
Marketing concept
2
There are how many foundations to marketing?
4
2
7
5
3
Which of the following is NOT one of the seven pillars of marketing?
Distribution
Economics
Financing
Selling
4
Effective marketing is difficult because of which of the following?
Manufacturers and retailers disagree on who is the customer
The assortment of goods is usually too large for customers
Producers and consumers are usually separated in several ways
Customers want to buy more than producers make
5
Mark goes to a department store in search of the perfect gift. Mark is considered to be which of the following?
Consumer
Customer
Marketer
Distributor
