secondary constraint: functional equivalence

products may be used for different purposes in different country envments

early research process that defines a problem that needs to be investigated

advertising effectiveness research

examines effectiveness of ads towards a certain audience

secondary data may be...

underreported or exaggerated (unreliable)

the cons of quantitative

respondent factors, infrastructure factors

Studies of Premiums, Coupons and Deals

studies that determine if these factors fit the consumers

Sales force compensation, quota, and territory studies

help determine the appropriate strategies for different market

examines cause and effect relationships

determines what media availability and communication are most valid

International Marketing is the systematic design....

collection, recording, analysis, interpretation, & reporting of information

ppl may act differently knowing they're being observed

Responses can be affected by culture

Why would you conduct research?

by marketing research suppliers and shared with subscribers

all research method observing or describing phases

secondary constraint: Conceptual Equivalence

concepts have different meanings in different cultural environments

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exam #2

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Questions 17

Answers

1
secondary constraint: functional equivalence
products may be used for same purposes in different country envments
products may be used for different purposes in different country envments
products may be used for similar purposes in different country envments
2
Exploratory research
early research process that defines a problem that needs to be investigated
research process that defines a problem that shouldnt be investigated
3
advertising effectiveness research
examines effectiveness of ads towards a certain audience
examines effectiveness of ads towards a certain producer
examines effectiveness of research towards a certain audience
4
secondary data may be...
extremely reliable
confusing
underreported or exaggerated (unreliable)
5
the cons of quantitative
respondent factors
no factors
infrastructure factors
project factors
6
Studies of Premiums, Coupons and Deals
studies that determine if these factors fit the consumers
studies that determine if these factors fit the producer
7
Sales force compensation, quota, and territory studies
help determine the appropriate strategies for different market
help determine the appropriate strategies for the same market
8
Primary Data is...
expensive and accurate
cheap and accurate
expensive and time consuming
9
casual research
examines subtle relationships
examines cause and effect relationships
examines consumer relationships
10
Media Research
determines what visual availability and communication are most valid
determines what media availability and communication are most valid
11
International Marketing is the systematic design....
collection, recording, analysis, interpretation, & reporting of information
collection, report, ask, involve and recording information.
12
2Cons of Qualitative
ppl may act differently knowing they're being observed
ppl want to be observed
observations aren't being taken seriously
13
1Cons of Qualitative
responses aren't affected
there are no responses
Responses can be affected by culture
14
Why would you conduct research?
by marketing research suppliers and shared with subscribers
by marketing research suppliers and shared with users
15
descriptive research
all research method observing or describing phenomena
all research method observing or describing phases
16
secondary constraint: Conceptual Equivalence
concepts don't matter in different cultural environments
concepts have different meanings in different cultural environments
concepts are the same in different cultural environements
17
research technique range from formal to informal methods
True
False

exam #2 Flashcards | StudBud