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BCOM 2050 - Chapter 7 Flashcards | StudBud
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BCOM 2050 - Chapter 7
BCOM 2050 - Chapter 7
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Crafting Messages for Digital Channels
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
In a court of law, email messages & other electronic documents have the same weight as printed
False
True
2
Online services that help people & organizations form connections & share information are _____
Microblogs
Neural Networks
Artificial Intelligence
Social Networks
3
Which of the following will help you write effective email messages?
use all caps to bring attention to critical information
use as many acronyms as possible
clarify meaning with the use of emoticons
avoid sending long, complex messages
4
When you're applying the three-step writing process to blogging, the planning step will include
expanding the scope of subjects that you plan to cover.
an in-depth blog about the overall goals of the blog
targeting the audience that you intend to reach
a list of potential topics to blog about
5
The measure of how effectively a company engages with online stakeholders is
community of interest
brand socialization
brand community
sentiment analysis
6
Advantages of using IM rather than email include
its fool-proof identity verification procedures
its ability to eliminate "junk mail" messages
less network infiltration
its ability to hold real-time text conversations
7
________ feature of instant messaging enables users to see which people are available to IM.
Ghost Protocol
User authentication
Presence awareness
Passcode exemplification
8
Twitter users consider ________ to be the most valuable kind of tweets.
somebody's random musings about a personal issue
engaging messages, such as asking followers for adv
spontaneous messages, such as saying "good morning"
conversations between account owner & a specific follower
9
________ includes items such as name, title, company, & contact information at the end of email
epigram
salutary close
Corporate logo
email signature
10
When writing for social media, one should
include more detail than if writing for non-social media
write informally, but carefully
write as if they are offering a sales pitch
remember that anything posted online can easily be deleted
11
Using "teasers" in electronic media as a way to pull readers into a story or other document
is appropriate only when large purchases are not involved
is never appropriate for microblogging sites
is acceptable, as long as payoff is valuable and legitimate
is unethical and should always be avoided
12
Marketers can use ___ to link the virtual world of online social networking with retail stores.
rapid-response enumeration
cloud-based social monetization
near-field collaboration
location-based social networking
13
Compared to blogs, podcasts are
more difficult to edit
equally challenging when it comes to editing
used only by high-tech companies
much easier to edit
14
The ability to update content quickly and easily makes _____ a natural medium for communication
Blogs & microblogs
user-generated content sites
Podcasts
virtual networks
15
Of the following what is the most effective headline for a new posting on a business blog?
Things We Thought You Needed to Know
Random Thoughts From My Idiomatic Brain
Seven Reasons To Switch Your Smartphone Carrier
You Might Already Know It, But...
16
The subject line of an email message
helps recipients decide whether to read the message
must never extend beyond three words
can be left off if there is a personal relationship
is rarely read by the recipient
17
Email is often replaced by tools that provide support for instant communication & collaboration
False
True
18
Smartphones and tablets are ideal for mobile blogging.
False
tRUE
19
One of the biggest attractions of podcasting is
the low cost
the ease of distribution
the conversations, person-to-person feel of the recording
improvement in audience engagement
20
If a customer uses the comment feature to criticize the content of your business blog,
shut the blog down & avoid potential harm to your reputation
remove the specific comment
you should respond promptly and honestly.
ignore it unless the critic is incorrect
21
Which one of the following is a planning step in creating effective email messages
writing a concise statement of audience needs
deciding whether to mark your message as "urgent"
double-checking your recipient list before sending a message
following company email guidelines and policies
22
A ________ is a social media site where users, not owners, contribute most of the content
user-generated content site
content marketing site
branded channel
central hub
23
When organizing content for a podcast, steering devices such as _____ are especially important.
consistency
transitions
media segments
tone
24
The completing step is where podcasting differs most dramatically from written communication.
True
False
25
Networks that focus on a particular function or audience are known as
public, specialized networks
private networks
public, general-purpose networks
private, general-purpose networks
26
Many companies have formal email policies that include restrictions on sending
confidential or proprietary information
all of the above
personal messages via corporate email
sensitive content
27
One strategy an organization should use to build its social network is to
offer promotional information as often as possible
maintain a persistent online personality
limit community building among competitors
allow others to join your conversation but don't join others
28
Spelling, punctuation, and grammar don't matter in email; get the message out quickly.
True
False
29
People who engage in similar work, though they might be geographically dispersed, are known as
community collaborators
communities of interest
community followers
communities of practice
30
The use of ________ represents a fundamental shift in business communication.
digital media
Facebook
digital channels
social media
