Should you make up a hashtag and use it right away?

No, I should do research because some may be bad concepts

Are incentives important in a social media campaign?

Yes, the audience should get some benefit from giving info

What is tone in a post?

The feeling and voice. Is consistent with the company

What is a social media campaign?

When a company creates or curated content with a cause

Is it effective to send generic mass messages?

No, you need to know your audience and target accordingly

What is a call to action?

Directly asking audience to engage with the post

What colours should be used for posts?

Consistent to company and theme

What is a good way to advertise?

Dependent on company and audience

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Social Media Marketing

20 termsStudBud Administration56 plays

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Questions 20

Answers

1
What works well on social media platforms right now?
Videos
Photos
Text
Graphics
2
Should you make up a hashtag and use it right away?
No, I should do research because some may be bad concepts
Yes
No, I should wait 3 months before I use it
No, I should do research to ensure it’s the same as others
3
Is it good practice to mix in promotional and non-promotional content?
No. Only promotional makes sense
Random content is best
Yes
No. Only non-promotional makes sense
4
Are incentives important in a social media campaign?
Yes, the audience should get some benefit from giving info
No, people should give up their information freely
Yes, incentives should only come in the form of food
Yes, the company should give $5000 per potential lead
5
Is tagging others bad practice and only helps others?
No, I need to be charitable
Yes
No, it helps us both
No, it’s fun
6
What is tone in a post?
The accents on the words
The feeling and voice. Is consistent with the company
The feeling and voice. Is irrelevant with the company
The sounds a post makes
7
When should a company schedule posts?
Doesn't matter
Dependent on audience
3 pm HKT (Hong Kong Time)
8 am HKT (Hong Kong Time)
8
What is a hashtag used for?
To fit in with everyone else
To be searchable
No reason
To look cool
9
What is a social media campaign?
When a company posts cool random quotes
When a company pays money to build their website
When a company creates or curated content with a cause
When a company posts videos of celebrities
10
What is NOT social media?
Snapchat
Billboards
Instagram
Weibo
11
What is NOT a goal of a social media campaign?
None of the others
Driving sales
Building email marketing lists
Increasing website traffic
12
Should you engage with your audience via direct message?
No, that’s creepy
No, it’ll scare them off
Yes, if done appropriately
Yes, by stealing their information first
13
If you are trying to reach an elderly population, what would be best for advertising?
Snapchat
Flyers
Instagram
Knocking on doors
14
What is the term used for understanding audience responses to your posts?
Data
Words
Information
Analytics
15
Is it effective to send generic mass messages?
Dependent on the platform
The longer the better
No, you need to know your audience and target accordingly
Yes
16
You sell coconut water. What is a suitable prize to give away for your campaign?
A trip to Thailand
A plate
A waffle
A bagel
17
What is a call to action?
Cold calling clients
Directly asking audience to engage with the post
Bossing someone around in the office
Calling a client on the phone
18
Is it important to stay true to my brand?
My brand is not important
No
What is my brand?
Yes
19
What colours should be used for posts?
Bright eye catching colours
Consistent to company and theme
Pretty pastels
Uglier the better
20
What is a good way to advertise?
Paid advertisements
Dependent on company and audience
KOLs/ celebrities
Newsletters

Social Media Marketing Flashcards | StudBud