Which is an example of a sales promotion that uses a special event to increase high attendance rates at a baseball game?

Free autographed baseballs given to the first 100 attendees

after presenting a sponsorship proposal Caitlin called if the client had questions. What did Caitlin perform?

She followed up with the potential client.

Which is an example of publicity in the sports or event industry?

A local newspaper prints a human-interest story about a volleyball player.

What does trade dress protect?

The distinctive appearance or image of a good or service

studbud

SEM-II Unit 2 Review

10 termsStudBud Administration26 plays

Imported from external platform

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Which is an example of a sales promotion that uses a special event to increase high attendance rates at a baseball game?
Free autographed baseballs given to the first 100 attendees
Baseball statistics printed in the game program.
The team’s logo merchandise is sold in the retail store
Concession stands offer bundled food and beverage items for a low price.
2
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets which component?
Concepts
Objectives
Techniques
Forecasts
3
after presenting a sponsorship proposal Caitlin called if the client had questions. What did Caitlin perform?
She upsold the level of sponsorship.
She negotiated terms with a vendor.
She communicated sponsorship benefits.
She followed up with the potential client.
4
Which is an example of publicity in the sports or event industry?
The national soccer league advertising spots on television stations.
Olympic Committee elects a new president to its governing
A local newspaper prints a human-interest story about a volleyball player.
A business purchases baseball uniforms for a Little League team.
5
What does trade dress protect?
The distinctive slogan of a good or service
The distinctive appearance or image of a good or service
The distinctive logo or graphics of a good or service
The distinctive name of a good or service
6
What portion of the license agreement specifies the exact beginning and ending dates of the contract?
Term
Warranties and obligations
Restrictions and requirements
License grant
7
A start-up that sells its products to other businesses might put its promotional budget to which activity?
Publicity
Research
Advertising
Personal selling
8
A company made a video on YouTube. In 3 days, viewed over 3 million time. What strategy is used to generate interest?
Viral marketing
Loyalty programming
Product placement
Pay-it-forward advertising
9
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
Includes celebrity appearances
Generates national media coverage
Appeals to a large target market
Benefits the community
10
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Inventory levels
Size of the organization
Promotional mix
Corporate accounting system

SEM-II Unit 2 Review Flashcards | StudBud