stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
ZTV / CTV Choice Flashcards | StudBud
Explore
/
ZTV / CTV Choice
ZTV / CTV Choice
7 terms
·
StudBud Administration
·
5 plays
Imported from external platform
Flashcards
7 cards
F
Practice quiz
P
Host live
L
Questions
7
Answers
1
What is an optimization we can make for underperforming ZTV campaigns?
Add in additional time slots
Expand Geotarget
All the Above
Increase CPM
2
What length of video has the least amount of inventory?
15s
30s
60s
what is inventory?
3
What is one category allowlist we do not have available for CTV Choice?
News
Auto
Hispanic
Entertainment
4
Which has more targeting capabilities?
CTV choice
ZTV
5
Third Party Segments must be used at all times for CTV Choice campaigns
False
True
6
Where do we not have ACR data?
California
Hawaii
Canada
Mexico
7
What exchange does click data typically come from within ZTV / CTV Choice campaigns?
Pubmatic
Rubicon
Appnexus
OpenX OpenRTB
