Chapter 1: Marketing Today and Tomorrow

Marketing activities can be categorized within four functions.

Marketing activities and jobs have not changed much over the past 100 years.

Marketing jobs are found at the lowest and highest levels of a company and are available for people w/ varied experience

Businesses that don't use marketing concepts are more concerned w/ producing products than understanding customer needs.

Each of the nine marketing functions occurs every time a product or service is developed and sold.

The primary reason for a business to exist is to provide employment for people

By studying marketing, you will learn

Developing marketing skills can actually help you be a more effective consumer.

C 8. Successful businesses develop an approach to marketing planning that responds to

Distribution includes

Millions of companies today have marketing as their primary business activity.

Marketing activities today are completed in much the same way they have always been done.