Quiz 10

Question 1

Which of the following is an example of cultural pollution?

Accepted Answer

billboards

Question 2

Sustainable marketing includes all of the following EXCEPT which of the following?

Accepted Answer

focusing on profits and return to shareholders and employees above all else

Question 3

The marketing concept is which of these philosophies?

Accepted Answer

customer value and mutual gain

Question 4

Critics charge that promotion adds only what to a product?

Accepted Answer

psychological value

Question 5

Brand name products give buyers assurances of consistent quality.

Accepted Answer

True

Question 6

Why are most companies unlikely to intentionally provide shoddy, harmful, or unsafe products?

Accepted Answer

they want to develop long-term relationships with their customers

Question 7

What is the name for practices such as misrepresenting the product's features or performance?

Accepted Answer

Deceptive promotion

Question 8

Which federal agency is authorized to order a fast-food chain to stop running ads with false claims?

Accepted Answer

Federal Trade Commission

Question 9

Perceived obsolescence involves continually changing consumer concepts of style to encourage more and earlier buying.

Accepted Answer

True

Question 10

Acquiring competitors can be an effective way to gain economies of scale that can lead to lower costs and lower prices.

Accepted Answer

True

Question 11

Marketers are the most effective when they appeal to existing wants rather than when they attempt to create new ones.

Accepted Answer

True

Question 12

Marketers defend advertising and promotion costs that increase retail prices, by arguing what?

Accepted Answer

advertising provides information about a product

Question 13

Deceptive promotion includes practices such as misrepresenting what about the product?

Accepted Answer

features or performance

Questions 13