Which of the following situations best demonstrates why businesses should retain their records:

A business is planning to sell out to another company

An important aspect of a business's production efforts is

obtaining the necessary resources

It is often best for a business to use an exclusive distribution pattern when it

needs to maintain tight control over a product.

A good indication that you may be making an unethical choice is if you

make excuses to justify your behavior

Which of the following is an unethical practice in relation to marketing-information management

Using spyware computer programs

Effective note-taking involves summarizing key concepts in ways that

are meaningful to the note-taker.

When participating in a project-status meeting, it is important for a participant to

be prepared to provide an update

What should the first section of an executive summary contain?

A statement of the report's purpose

What does a businessperson need to do when preparing for an upcoming negotiation?

Analyze the other person's position

Which of the following questions does a well-written marketing-research brief answer:

What is the purpose of the research?

One way to demonstrate active listening is by

taking steps to minimize barriers.

Buy higher quantities of the sale items in a timely manner

streamline communication between buyers and sellers.

Why is it important for a business to clearly communicate its budget to employees?

employees are aware of their effect on the business's profit

Discourages attempted burglaries

Consumers may be prompted to increase their spending when

the government implements expansionary monetary policies.

Chloe "Take the break! if the project completed on time. :)"

A critical aspect of financial planning involves

saving money for unexpected situations

Which of the following are characteristics of effective business information

Usable, accurate, and retrievable

conducting exploratory research.

Which of the following is an important aspect of a business's operations function:

Establishing efficient processes

improve their relationships with friends.

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MARKETING CLUSTER EXAM

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Questions 60

Answers

1
A primary reason that businesses expand their operations in foreign countries is to
eliminate tax obligations.
promote environmental issues.
condense their market shares.
increase revenues.
2
What is a potential benefit to an employee who demonstrates initiative on the job?
Decreased job responsibilities
Fewer performance reviews
Increased emotional intelligence
More advancement opportunities
3
Read :)
Sampling
Recording
Measurement
Response
4
Read :)
increase customers' choices.
encourage high tariffs.
discourage innovation
decrease channel reliability.
5
What component is important to include in all types of inquiry letters?
Attention-getting title
Personal qualifications
Project specifications
Contact information
6
Which of the following situations best demonstrates why businesses should retain their records:
is planning to send anniversary cards to employees.
A business is planning to use webinars for employee training
is planning to send press releases to the local newspaper.
A business is planning to sell out to another company
7
Read :P
Channel Management
Product/Service Management
Promotion
Pricing
8
Read :)
low, low
high, high
low, high
high, low
9
An important aspect of a business's production efforts is
developing compensation policies.
identifying financing options
scheduling a sales promotion.
obtaining the necessary resources
10
A jurisdiction's judicial system strives to treat all parties fairly by
developing contracts.
following legal procedure.
interrogating witnesses.
implementing flexible laws.
11
A little long?
Financial statement
Promotional plan
Marketing mix
SWOT analysis
12
It is often best for a business to use an exclusive distribution pattern when it
chooses to eliminate intermediaries.
needs to maintain tight control over a product.
prefers to have its intermediaries promote the product.
wants the product to be available in all possible locations.
13
A business should strive to keep its cash conversion cycle as short as possible so it
has cash available to use.
can increase its profit margin.
has fewer liquid assets
can earn dividends.
14
A good indication that you may be making an unethical choice is if you
attempt to be objective
disagree with the rules.
make excuses to justify your behavior
maintain confidential information. B
15
Read :P
Promotion
Place
Product
Price
16
Which of the following is an unethical practice in relation to marketing-information management
Summarizing statistical data in an unusual format
Implementing opt-in and opt-out e-mail policies
Using spyware computer programs
Obtaining a customer's personal data
17
Effective note-taking involves summarizing key concepts in ways that
are meaningful to the note-taker.
make sense to the speaker.
reflect proper punctuation and grammar.
include personal opinion and bias.
18
Read :)
Photographic scanner
Volume-tracking scanner
Statistical survey
E-mail survey
19
When participating in a project-status meeting, it is important for a participant to
be prepared to provide an update
provide information about new company policies.
take notes for the group.
monopolize the conversation
20
A primary reason that businesses expand their operations in foreign countries is to
eliminate tax obligations.
promote environmental issues.
condense their market shares.
increase revenues.
21
Read :)
watchdog corporation.
legislative body.
regulatory agency.
lobbying group.
22
What should the first section of an executive summary contain?
A letter of authorization
An acknowledgement of the report's sponsors
A statement of the report's purpose
A recommended course of action
23
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Increasing GDP
Falling interest rates
Rising inflation rate
Declining unemployment
24
Which of this is a situation in which horizontal conflict may occur among channel member
Franchisor restrictions on franchisees
Scrambled merchandising
Direct selling
Chargebacks
25
What does a businessperson need to do when preparing for an upcoming negotiation?
Embrace an all or nothing attitude
Adopt an aggressive negotiating style
Develop a strategy that avoids conflict
Analyze the other person's position
26
Which of the following statements is true about the timeliness of research information:
A
D
C
B
27
Which of the following questions does a well-written marketing-research brief answer:
Why are sales decreasing?
Did we achieve the desired outcome?
Can we effectively enter a new market?
What is the purpose of the research?
28
An apartment building is an example of a(n) __________ investment
lending
realistic
domestic
ownership
29
One way to demonstrate active listening is by
interrupting the speaker to ask questions
taking steps to minimize barriers.
concentrating only on the points that you want to hear.
focusing your attention on distractions.
30
Read :)
Fax machine
Computer-disk player
Video camera
Global-orientation system
31
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recruiting
compliance
training
sales-promotion
32
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Change the distribution strategy from selective to intensive
Hire additional warehouse staff for the duration of the sale
Send copies of the promotional literature to them
Buy higher quantities of the sale items in a timely manner
33
Read :)
Average
Mode
Range
Median
34
Read :)
C
D
A
B
35
Read :)
provide buyers with a greater selection of goods and service
ensure that product quality standards are achieved.
allow sellers to track the transportation route of orders.
streamline communication between buyers and sellers.
36
Read :P
psychographics
geographics
behavior
demographics
37
Why is it important for a business to clearly communicate its budget to employees?
business is legally required to disclose financial info
employees need to know when they need to adjust the budget
employees are aware of their effect on the business's profit
So employees know when they should work overtime
38
What is the first thing you need to do when you want to persuade others to take certain action?
Express a need or want
State your case
Understand your audience
Communicate clearly
39
Read :)
Invoice number
Order accuracy
Accounting methods
Business plan
40
Read :)
Reduces the risk of extortion
Prevents armed robberies
Discourages attempted burglaries
Eliminates the need to install alarms
41
Read :)
Database
Procurement
Instant messaging
Call tracking
42
Consumers may be prompted to increase their spending when
their confidence levels in the health of the economy decline
businesses purchase fewer raw materials.
unemployment rates steadily increase over an extended period
the government implements expansionary monetary policies.
43
Read :)
Jack said, "If we turn in late, we will receive bad grade."
Chloe "Take the break! if the project completed on time. :)"
To ease the tension in the group, Tyler starts to dance.
Ryan said, "Y'all aren't professional I will do by myself."
44
A critical aspect of financial planning involves
obtaining several credit cards.
setting broad financial goals.
investing money in high-risk securities.
saving money for unexpected situations
45
Read :)
tangible
perishable
support
donated
46
Which of the following are characteristics of effective business information
Applicable, historical, and complete
Current, simple, and accessible
Organized, complex, and superficial
Usable, accurate, and retrievable
47
When evaluating the wording of a survey, the editor should make sure that each question contain
simple words without jargon
impressive but vague language.
clear, technical terms.
vocabulary with dual meanings.
48
Which one is an example of a secondary source of data that a business can obtain internally
Government website
Trade journal
Sales report
Magazine article
49
Read :)
selecting a survey format
gathering primary marketing data.
analyzing the sampling error.
conducting exploratory research.
50
Which of the following is an important aspect of a business's operations function:
Establishing efficient processes
Locating potential customers
Hiring qualified employees
Providing access to information
51
Read :)
change their personalities.
eliminate conflict.
improve their relationships with friends.
apply their talents where they are best used
52
Read :)
Contact the customer and ask him/her what color s/he wants
Select the color based on the most available in stock
E-mail the customer to advise that the order is incomplete
Have the warehouse staff ship one in each color
53
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multiprocessing
multithreading
Rising inflation rate
multitasking
54
When developing a sampling plan for a marketing research project a business must first
conducting exploratory research.
selecting a survey format
analyzing the sampling error.
gathering primary marketing data.
55
An important aspect of fulfilling a company's brand promise is to
use touch points to create positive customer experiences.
change the company's slogan on a regular basis.
establish different policies for different type of customer
Make different trade character for different market segments
56
Read :)
Promise Kyle that she will not tell anyone about this
keep the information to herself + not say anything to anyone
Tell her supervisor that Abby is unhappy to her job
Call the police
57
Read :)
Moderator objectivity
Discussion relevance
Cost effectiveness
Limited preparation
58
Read :)
timed reply.
mechanical reaction.
autoresponder.
instant message.
59
Read :P
Field experiment
Internet survey
Test marketing
Face-to-face interviews
60
Read :)
Testing new products
Monitoring competitors
Declining inflation
Losing market share

MARKETING CLUSTER EXAM Flashcards | StudBud