Introduction to Marketing State Test Review

This market segmentation involves studies of consumers based on their attitudes, lifestyle, and values

What promotional tools are used here: Public Service Announcement, News Release

This market segmentation is based on segmenting a market based on rate of use, shopping patterns, or product benefits

What transportation type is: Cheapest and slowest form of transportation

What advertising media is used: Pop-up ad on a cell phone game

What process divides broad marketing into smaller subsets of consumers with similar needs and wants?

Which type of marketing segmentation looks at a person's age, gender, or ethnic background?

What is the activity and process for creating, communicating, delivering, and exchanging goods and services?

What advertising media is used: Commercials that pop-up while streaming music

What is the assortment of goods and services a company sells?

If prices for a basic camera increases, what happens to the quantity demanded for that camera?

What is the percentage of a market controlled by a specific company called?

What promotional tools are used here: Coupons, Sweepstakes

What is a group of closely related products within the product mix called?

What advertising media is used: Billboard about the upcoming spring festival

What segmentation method groups consumers based on where they live or work?

Responding to consumer needs and wants through planned, personalized communication in order to influence others

Mike's Hamburger Joint's parking lot is hard to get to. Which of the 4 P's is preventing him from being successful?

Which is not one of the four P's of Marketing

Obtaining patent and trademarks

Coca-Cola created a press release describing the firm's efforts to protect the polar bear population.

If the price of corn increases, what will happen to the quantity demand of corn?

What promotional tools are used here: Television, Newspaper

This market segmentation refers to segmenting a market based on where people live.

Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience

At what stage does sales revenue equal the costs and expenses of making and distributing a product?

What transportation type is: most frequently used form of transportation, middle range pricing

Which function of marketing gathers, stores, and analyzes information about trends, customers, and competeition

What promotional tools are used here: Salespeople, Telemarketers

What are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase called?

This market segmentation refers to statistical data or info concerning age, gender, income level, occupation, etc

What transportation type is: Most expensive form of transportation, but the fastest

What is the term used to describe a group of people that an organization has decided to aim its marketing efforts toward

Focus on customer satisfaction to increase sales

Sell off the product because of decreased profit

What is the term used to describe the process where companies study the internal and external factors of marketing

What transportation type is: Long distance shipping, heavy and bulky freight

What advertising media is used: postcard announcing spring sports registration deadlines

Each time a customer buys something you stamp a card. After 10 stamps they get a free item. What sales promotion is this

What term is used to describe the rivalry among businesses in order to gain customers?

Dale just bought a new sports car. The care gave him feelings of power. What buying motive affected his decision?

Rob's Cheese Factory is not recognized by the customers. Whic of the 4 P's is Rob missing?

The effort to inform, persuade, and remind current and potential customers about a business's products or services

Which element of the promotions mix is a form of non-personal promotion which companies pay to promote

ACME is an intermediary that purchases meat, dairy, and vegetables from local farmers and then resells them. what is it

Gathering, storing, and analyzing information about customers, trends, and competing products

Lowering cost and advertising to reinforce brand

What is the value of money placed on a good or service called?

A company engaged in B2B marketing would focus on what type of client?

Obtaining, developing, maintaining, and improving a product mix in response to market opportunities

What segmentation method groups consumers based on attitudes, lifestyles, and their interests?

Selling is a process involving solving a customer's problems with a product or service. What are the steps in sales?

Which of the following is an example of how Lone Star Empanadas Food Truck could use primary research to make decisions?

What is the purpose of brainstorming & screening in product/service management?

What is a formal written document that identifies a company's target audience, and directs marketing to reach them?

As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram

Determine how much to charge for goods and services in order to make a profit

What is obtaining a positive agreement from the customer to buy a good or service called?

What is the path a product takes from a manufacturer to the final consumer?

The process by which markets ensure products are distributed to customers efficiently and effectivly

Which sales activities are designed to invest in developing customer relationships as opposed to closing sales?