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Digital Marketing Essentials Flashcards | StudBud
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Digital Marketing Essentials
Digital Marketing Essentials
32 terms
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Test your knowledge on key concepts and strategies in the world of digital marketing
Flashcards
32 cards
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Questions
32
Answers
1
What does PPC stand for?
Pay-Per-Customer
Pay-Per-Conversion
Pay-Per-View
Pay-Per-Click
2
What is visual storytelling?
Using visuals to engage
Limiting creativity
Reducing audience reach
Creating text-heavy content
3
What are lead magnets?
Social media posts
Resources for contact info
Ads for products
Brand logos
4
What do hashtags do on social media?
Reduce engagement
Create confusion
Limit audience reach
Increase post visibility
5
What is voice search optimization?
Increasing ad costs
Limiting audience reach
Creating video content
Adapting for voice queries
6
What does geotargeting enhance?
Brand loyalty
Ad costs
Content relevance
User confusion
7
What does behavioral targeting use?
Random audience selection
Content creation
User behavior data
Ad costs
8
What is retargeting in marketing?
Targeting new customers
Creating new content
Email marketing
Showing ads to past visitors
9
What do chatbots enhance?
Ad performance
Content creation
Customer service
Brand awareness
10
Which focuses on organic search results?
SEM
CRO
PPC
SEO
11
What does FOMO marketing create?
Brand confusion
Limited reach
Increased costs
Urgency for action
12
What is brand voice?
Ad frequency
Visual design
Product quality
Tone across platforms
13
What does customer journey mapping help with?
Increasing costs
Simplifying ads
Reducing traffic
Creating targeted campaigns
14
What is social listening?
Buying ads
Analyzing sales
Creating content
Tracking brand mentions
15
What is brand consistency?
Random content creation
Uniform messaging across platforms
Limited audience reach
Inconsistent visuals
16
What is A/B testing used for?
Analyzing traffic
Optimizing SEO
Creating new content
Comparing two versions
17
What is omnichannel marketing?
Single channel focus
Seamless customer experience
Limited reach
Increased costs
18
What does content curation position a brand as?
Thought leader
Brand follower
Content consumer
Ad creator
19
What do data privacy regulations govern?
Consumer data usage
Content creation
Brand reputation
Ad costs
20
What are micro-moments?
Quick consumer interactions
Ad campaigns
Long-term strategies
Brand loyalty
21
What can sustainability marketing differentiate?
User engagement
Brands in the market
Content creation
Ad costs
22
What enhances authenticity in marketing?
Influencer posts
Brand logos
Paid ads
User-Generated Content
23
Who are influencers in marketing?
Individuals with followers
Celebrities only
Marketing experts
Brand owners
24
Why is mobile optimization crucial?
Increases costs
Enhances user experience
Reduces traffic
Limits audience
25
What is the benefit of video marketing?
Improves engagement
Increases costs
Limits creativity
Reduces reach
26
Why is email segmentation important?
Reduces audience size
Improves engagement
Simplifies sending
Increases costs
27
What is the main goal of content marketing?
Increase sales
Boost SEO
Attract target audience
Create ads
28
What do social media algorithms determine?
Brand reputation
Ad costs
User behavior
Content visibility
29
What do social media contests increase?
Brand confusion
Content creation
Engagement and reach
Ad costs
30
What is a Call-to-Action (CTA)?
Increases costs
Limits engagement
Creates ads
Guides user actions
31
What do analytics tools provide?
Insights into user behavior
Creative ideas
Social media posts
Ad designs
32
What do social media metrics measure?
Ad costs
Campaign effectiveness
Content creation
Brand loyalty
