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Marketing Mix and the 7Ps, including the 4Ps and Product Life Cycle concepts: Flashcards | StudBud
Marketing Mix and the 7Ps, including the 4Ps and Product Life Cycle concepts:
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The "7Ps" of Marketing extend the original 4Ps to include:
A
Placement, Profit, and Partnership
B
Promotion, Pricing, and Packaging
C
Purpose, Planning, and Performance
D
People, Processes, and Physical Evidence
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