Marketing Mix and the 7Ps, including the 4Ps and Product Life Cycle concepts: Flashcards | StudBud

Home Library Explore SAT

Home Library Explore SAT

Marketing Mix and the 7Ps, including the 4Ps and Product Life Cycle concepts: Flashcards | StudBud

Marketing Mix and the 7Ps, including the 4Ps and Product Life Cycle concepts:

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Question

The "7Ps" of Marketing extend the original 4Ps to include:

Answer

People, Processes, and Physical Evidence

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