External factors affecting decision-making: A Case Study on Google Inc

Question 1

Growing use of mobile devices that have proprietary search engines that compete with Google.

Accepted Answer

Technological factor

Question 2

Google has not been able to enter the China Market.

Accepted Answer

Political factor

Question 3

Google has accumulated a huge amount of cash, which makes it very vulnerable to inflation.

Accepted Answer

Economic factor

Question 4

Google owns a large no. of patents. This invites litigation because of disputes over ownership.

Accepted Answer

Legal factor

Question 5

Criticism that Google has too much control over the flow of information during elections.

Accepted Answer

Political factor

Question 6

Google is increasingly being heavily regulated as it enters the fields of finance, insurances.

Accepted Answer

Legal factor

Question 7

It is easier than ever for app designers to come up with alternatives to Google’s products.

Accepted Answer

Technological factor

Question 8

Many companies are designing proprietary apps to allow customers to bypass search engines.

Accepted Answer

Technological factor

Question 9

A sudden drop in the stock price could hurt the company by reducing its market capitalization.

Accepted Answer

Economic factor

Question 10

Successful antitrust action could lead to expensive efforts to change Google’s business model.

Accepted Answer

Legal factor

Questions 10