Why is the use of silence important for interviews?

It encourages the interviewee to speak and elaborate on responses.

The post-purchase evaluation stage of the decision-making process involves

Reflecting on the satisfaction or dissatisfaction after the purchase

Avoidance Index refers to

The level of avoidance of risky or uncertain situations within a society

Make cheap and affordable products

What are soft skills?

Social and interpersonal abilities.

The main difference between needs and wants is

Needs are necessary, while wants are subjective

Opportunity cost refers to

The value of the next best alternative given up

In the context of recruitment, what is one purpose of an application?

An inexpensive way to screen out applicants to create a shorter list

What is the foot in the door technique?

Make a small request is made first, followed by a larger request later

What is an example of Reciprocity?

You help a neighbor with yard work and they bake you cookies as a thank you

In negotiation strategies, how can commitment and consistency be utilized to create a sense of normalcy or habit?

Start an agreement and slowly ask for more to create a consistent pattern

In advertisement, what is Ethos advertisement?

Advertising that uses celebrity endorsements to build credibility.

What is the playback technique in negotiation?

Repeating key points made by the other party to confirm understanding.

The Selling Orientation

Aggressive sales techniques and persuasion to drive product/service sales

The purchase decision stage of the consumer decision-making process involves

Making the final decision to purchase a specific product

An Orgnizational Buyer refers to

An individual who purchases goods on behalf of a company or organization

Comparative Advantage is

A country's ability to produce a goodservice at the lowest opportunity cost

A person who consumes or uses goods and services for personal satisfaction

Power Distance refers to

The relationship gap between authorities and subordinates

What does the phrase "Your first 10 words are more impactful than the next 1000" mean?

The importance of brevity and concise communication in capturing attention.

The information search stage of the consumer decision-making process involves

Gathering information about different product options

Why are soft skills important?

They enhance social and interpersonal interactions.

What is a public service announcement?

A non-commercial message aimed at promoting public welfare.

Specific, teachable abilities or knowledge.

What is social proof?

Psychological phenomenon where individuals conform to the actions of others

In advertisement, what is Logos advertisement?

Advertising that relies on logic, reasoning, and factual information.

In Advertisement, what is Pathos advertisement?

Advertising that appeals to emotions and evokes a strong emotional response

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Sales Marketing - Part 1

54 termsStudBud Administration

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Questions 54

Answers

1
Which is not considered a need?
Clothing
Entertainment
Shelter
Food
2
What is the 1st step in the Consumer decision making process?
Purchase Decision
Need's Recognition
Search for Information
Evaluation of Alternatives
3
Parents is shopping with their kid, the kid sees a new toy. What role do the parents play ?
Initiator
Influencer
End User
Decider
4
Why is the use of silence important for interviews?
It encourages the interviewee to speak and elaborate on responses.
It helps the interviewer avoid awkward moments.
It creates discomfort and pressure on the interviewee.
It is a technique to rush through the interview process.
5
The post-purchase evaluation stage of the decision-making process involves
Reflecting on the satisfaction or dissatisfaction after the purchase
Gathering information about different product options
Identifying a need or problem to be solved
Evaluating the alternatives and making a choice
6
Cinderella can be considered what type of personality?
D3: Warm and Submissive
D2: Submissive and Hostile
D1: Dominant and Hostile
D4: Warm and Dominant
7
Captain America is NOT considered Masculine culture
False
True
8
Avoidance Index refers to
The tendency to avoid conflict and maintain harmony in relationships
The preference for individualistic behaviors over collective actions
The level of avoidance of risky or uncertain situations within a society
The degree of importance placed on avoiding mistakes or failures
9
Cost Leadership is
Focus on a specific segment
Make Unique Products
The bigger we are, the more people we can reach
Make cheap and affordable products
10
In the Type of Consumer decision making, Limited Problem Solving does not involve the sale associate
True
False
11
The Product Orientation is Quantity over Quality.
True
False
12
What are soft skills?
Specific, teachable abilities or knowledge.
Academic qualifications and certifications.
Social and interpersonal abilities.
Technical abilities and expertise.
13
The main difference between needs and wants is
Needs are innate, while wants are learned
Needs are tangible, while wants are intangible
Needs are necessary, while wants are subjective
There is no significant difference between needs and wants
14
Opportunity cost refers to
The value of the next best alternative given up
the cost of labor and resources
the cost of producing a good/service
The cost of a specific opportunity
15
The Production orientation. Highly available and affordable -> focus on how fast we can make and deliver it.
True
False
16
In the context of recruitment, what is one purpose of an application?
To conduct job interviews.
To serve as a formal letter of recommendation.
An inexpensive way to screen out applicants to create a shorter list
To evaluate academic achievements.
17
What is the foot in the door technique?
Products are showcased at the entrance of a store to attract customers
nonverbal communication involving the positioning of one's feet
A strategy where one party starts with a high demand to anchor the talk
Make a small request is made first, followed by a larger request later
18
The consumer decision-making process consists of several stages. Which of the following is NOT one of those stages?
Need recognition
Post-purchase evaluation
Product evaluation
Information search
19
Which of the following is an example of a need?
Buying a luxury car
Purchasing a designer handbag
Having food/water
Going on Vacation
20
What is an example of Reciprocity?
You hold the elevator for someone, and they say "thank you."
You buy a coffee for the person behind you in line, and they wave goodbye.
You receive a compliment and smile in return.
You help a neighbor with yard work and they bake you cookies as a thank you
21
Which is NOT a benefit of trading
Dispose of surplus
product diversity
increased transaction cost
take advantage of a rising market
22
In negotiation strategies, how can commitment and consistency be utilized to create a sense of normalcy or habit?
By frequently changing the negotiation terms to keep the other party alert
Start an agreement and slowly ask for more to create a consistent pattern
Avoiding verbal commitments to maintain flexibility
Don't budge to demonstrate unwavering commitment from the beginning.
23
Shaquille o'neal was used as an example to what?
Differentiation Strategy
competitive advantage
comparative advantage
Uncertainty avoidance index
24
Ursula from the little mermaid can be characterized as what type of personality?
D3: Warm and Submissive
D4: Warm and Dominant
D2: Submissive and Hostile
D1: Dominant and Hostile
25
In Maslow's Hierarchy of Needs, which of the following is an example of Psychological need?
Social Needs (Facebook, Instagram)
Food companies (Coca Cola)
Luxury Brand (IPhone)
Insurance Companies (ICBC)
26
In advertisement, what is Ethos advertisement?
Advertising focused on emotional appeal and storytelling.
Advertising that relies on statistical data and facts.
Advertising that targets a specific demographic group.
Advertising that uses celebrity endorsements to build credibility.
27
What is the playback technique in negotiation?
Repeating key points made by the other party to confirm understanding.
Recording the negotiation conversation for future reference.
Fast-tracking the negotiation process to reach a quick agreement.
Using background music to create a positive negotiation atmosphere.
28
The Selling Orientation
customer-centric approach to understand and meet customer demands
Focusing on building strong customer relationships
Aggressive sales techniques and persuasion to drive product/service sales
market research and analysis to identify customer needs and preferences
29
The purchase decision stage of the consumer decision-making process involves
Identifying a need or problem to be solved
Making the final decision to purchase a specific product
Assessing the satisfaction after the purchase
Gathering information about different product options
30
In Maslow's Hierarchy of Needs, a non-profit organization (e.g. Teach for Idea) is considered _______ need
Psychological
Self-Esteem
Safety
Self-Actualization
31
Genie from Aladdin, can be considered what type of personality?
D4: Warm and Dominant
D3: Warm and Submissive
D1: Dominant and Hostile
D2: Submissive and Hostile
32
An Orgnizational Buyer refers to
A person who buys products or services for personal use
A consumer who makes online purchases from e-commerce platforms
An individual who purchases goods on behalf of a company or organization
The government responsible for procuring supplies for the company
33
A person's lifestyle can be influenced by:
Beliefs
Values
Culture
All of the above
34
A customer and consumer are the same thing
True
False
35
Comparative Advantage is
A country's ability to produce a goodservice at the lowest opportunity cost
Country's ability to produce a good or service using the fewest resources
a country's ability to produce a good or service without external trade
A country's ability to produce a good or service that is high in demand
36
A consumer is
An individual who produces goods or services for sale
A business entity that purchases goods in bulk for resale
A person who consumes or uses goods and services for personal satisfaction
A government agency responsible for regulating consumer protection laws
37
Power Distance refers to
The distribution of roles and responsibilities within a player community.
The extent to which individuals challenge authority and hierarchical
The relationship gap between authorities and subordinates
The social dynamics among players in a multiplayer video game.
38
Which of the following elements is NOT part of the traditional marketing mix framework?
Packaging
Price
Place
Product
39
What does the phrase "Your first 10 words are more impactful than the next 1000" mean?
Opening words are irrelevant compared to the overall content
The importance of brevity and concise communication in capturing attention.
The significance of a strong conclusion in making a lasting impression.
Longer messages are always more impactful than shorter ones.
40
The information search stage of the consumer decision-making process involves
Gathering information about different product options
Assessing the satisfaction after the purchase
Identifying a need or problem to be solved
Evaluating the available alternatives
41
Why are soft skills important?
They are only relevant in creative fields and not in traditional industries
They demonstrate academic qualifications and expertise
They enhance social and interpersonal interactions.
They are essential for technical tasks and problem-solving.
42
What is a public service announcement?
A non-commercial message aimed at promoting public welfare.
An announcement made by a government official during a crisis.
A type of advertisement promoting luxury products.
An exclusive event organized for the public.
43
What are hard skills
Social and interpersonal abilities.
Specific, teachable abilities or knowledge.
Personal attributes and characteristics.
Emotional intelligence and adaptability.
44
A country can only be measured in terms of just its financial wealth
False
True
45
A consumer is an end user
True
False
46
In Maslow's Hierarchy of Needs, which of the following is an example of Safety need?
Luxury Brand (IPhone)
Social Needs (Facebook, Instagram)
Food companies (Coca Cola)
Insurance Companies (ICBC)
47
High Powered distance culture means that there is a LARGE social gap between autorityies and subordinates
True
False
48
What is social proof?
Psychological phenomenon where individuals conform to the actions of others
A marketing strategy involving the use of celebrities to endorse products.
A technique where parties use evidence and facts to support their arguments
Communication style characterized by using humor to influence opinions.
49
In advertisement, what is Logos advertisement?
Advertising that uses creative and artistic elements to convey messages.
Advertising that appeals to emotions and personal experiences.
Advertising that focuses on building credibility through expert opinions.
Advertising that relies on logic, reasoning, and factual information.
50
In Consumer Decision making, extensive problem solving requires the customer has little ot no knowledge of the product
True
False
51
In Advertisement, what is Pathos advertisement?
Advertising that relies on celebrity endorsements for credibility.
Advertising that emphasizes logical reasoning and factual information.
Advertising that appeals to emotions and evokes a strong emotional response
Advertising that targets a specific demographic group
52
What are touchpoints in advertisement?
The specific wording and language used in advertising copy.
Moments of physical contact between actors in an advertisement.
Physical locations where advertisements are displayed.
Interaction points where consumers come into contact with a brand.
53
Elsa from Frozen can be considered what type of personality?
D3: Warm and Submissive
D1: Dominant and Hostile
D4: Warm and Dominant
D2: Submissive and Hostile
54
Bringing products into the country from a foreign country is known as
Export
Favorable Trade
Import
Trade Deficit

Sales Marketing - Part 1 Flashcards | StudBud