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MRKTG - Unit 1
MRKTG - Unit 1
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Questions
32
Answers
1
7 Functions - providing customers with goods and services
Promotion
Market Planning
Selling
Product/service management
2
Marketing Mix: A company must decide where to sell and distribute a product.
Promotion
Product
Price
Place
3
7 Functions - researching customers, trends, and competitors
Marketing information management
Channel Management
Market Planning
Product / Service Management
4
•People who share similar needs and wants and are capable of buying products.
Market
Industrial Market
Consumer Market
Customer Market
5
The marketplace is always a physical location in the commercial environment in which buying and selling take place
False
True
6
information about a target market, such as age, income level, ethnicity, occupation,attitudes, lifestyle, & geographic
Customer Profile
Information Database
Marketing information management
Market Planning
7
7 Functions - charging for goods and services to make a profit
Selling
Marketing information management
Market Planning
Pricing
8
•The process of planning, pricing,promoting, selling, and distributing products to satisfy customers’ needs and wants
Advertising
Promotion
Management
Marketing
9
A group of people identified as those most likely to become customers
Direct Marketing
Target Market
Consumers
Customers
10
5 Utilites •offering a product where consumers can buy it
Possession
Place
Form
Information
11
The marketing concept focuses on satisfying the needs and wants of customers.
True
False
12
Marketing Mix: A company must determine what price it will charge for a product.
Promotion
Product
Price
Place
13
A company’s percentage of total sales volume generated by all competition in a given market
Marketing Sales Information
Sales Volume Report
Sales Report
Market Share
14
5 Utilites •offering a product at a convenient time of day or year for consumers
Form
Information
Possession
Time
15
used to create a clear picture of the target market
SWOT Analysis
Cusotmer Profile
Market Segmentation
PEST Analysis
16
5 Utilites ••allowing consumers to take legal ownership of a product
Information
Form
Time
Possession
17
What are the internal influences of an organization?
Strengths and Weaknesses
Socio- Cultrual and Technological
Poloitical and Economic
Opportunities and Threats
18
Marketing Mix: A company must choose what products to develop, update, and improve.
Price
Promotion
Place
Product
19
The process of itroducing new and improved products to consumers.
Promotion
Target Marketing
Consumer promotions
Innovation
20
Situation analysis allows the organization to examine
internal factors only
the top management of the organization only
both external and internal factors
external factors only
21
5 Utilites •communicating information about a product (e.g. through labeling, advertising, or an owners’ manual)
Possession
Information
Promotion
Form
22
7 Functions - obtaining, developing, maintaining, and improving a product or service
Customer Realtion Management
Market Planning
Marketing information management
Product/service management
23
Executive Summary
the study of the internal and external factors
the brief overview of the entire marketing plan.
the scanning of an outside influences
the current state of the economy
24
personal characteristics such as age, gender, income, marital status, ethnic background, education, and occupation.
Demographics
Psychographics
Behavior
Geographics
25
Separating large groups into smaller, precise groups based on characteristics
Marketing
Market Research
Market Segmentation
Market planning
26
5 Utilites •putting parts together to make a product consumers want
Information
Place
Possession
Form
27
7 Functions - understanding concepts and strategies to develop and target marketing strategies to a specific market
Product / Service Management
Market Planning
Marketing information management
Channel Management
28
Marketing Mix: A company must decide how to advertise, promote, and publicize a product.
Promotion
Product
Price
Place
29
7 Functions - getting goods to customers
Market Planning
Product / Service Management
Channel Management
Selling
30
7 Functions - informing, persuading, and reminding customers about a product or service
Market Planning
Promotion
Marketing information management
Product/service management
31
Marketing promotes the following
All the above
Ideas
Goods
Services
32
What 3 areas does a company focus on when conducting a SWOT analysis?
Strenghs, Weaknesses, Opportunities
Product, Customers, Location
Product, Price, Promotion
Customers, Competition, Company
