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Persuasive Stratergies Flashcards | StudBud

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Persuasive Stratergies

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Questions 12

Answers

1
What is one persuasive device used in the advertisement?
Imagery
Metaphor
Inclusive language
Alliteration
2
Imagery is used in an advertisement to...
All of the above
Create awareness
Evoke emotion
Influence behavior
3
Which persuasive device is used in this sentence? "Global warming is an important issue, don't you agree?"
Metaphor
Slogan
Rhetorical question
Alliteration
4
Which persuasive technique is this? Using words that make people feel sad, angry, upset, sympathetic or guilty.
Rhetorical question
Metaphor
Emotive language
Slogan
5
A slogan is...
A short and memorable phrase used in advertising
A question used in advertising
A Bobsleigh
An image that represents a brand
6
A logo...
Is like a trampoline
Is an image of the product being advertised
Represents a brand/company/advertiser
Is a catch phrase used to persuade
7
What does exaggeration mean?
Using facts, figures or graphs to help support an argument.
Using the opinion of those who know a lot about a topic.
The overall feeling or emotion of the article.
Overstating something to persuade readers of their point of view.
8
What persuasive device is used in this advertisement?
Statistics
Celebrity influence
Exaggeration
Appeal to emotion
9
What is one persuasive device used in this advertisement?
Rhetorical question
Slogan
Alliteration
Imagery
10
Which answer has 'inclusive language'...
that, it
I, me, mine
he, she, them
we, our, us
11
Target audience refers to...
A term used in darts
A particular group in which an advert is aimed at
The people who purchase the product
The group of people who design the advertisement
12
What persuasive strategy has been used by menu log?
Appeal to emotion
Celebrity influence
Statistical information
Metaphor