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Quiz - Sport Marketing Maestros Flashcards | StudBud
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Quiz - Sport Marketing Maestros
Quiz - Sport Marketing Maestros
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Questions
20
Answers
1
What is Marketing THROUGH Sport?
Marketing products & services through sports promotion.
Marketing sport products & services directly to sport consumers.
Offering a free sports event which has been funded by Sport England.
Selling new gym memberships to a new audience.
2
What does Marketing Positioning relate to?
Locating the sports business in close proximity to its customer base.
Where a marketing strategy is communicated to key stakeholders.
Where a sports team play their players.
Creating a different image for a service in relation to the competition.
3
Who is the headline sponsor of the Great North Run?
AJ Bell
Lucozade
Nike
Asics
4
What can help an organisation manage a crisis?
The Marketing Mix
Promotion
Sponsorship
Public Relations
5
What concept should be 'mutually beneficial' ?
Promotion
Sponsorship
Market Research
Strategic Marketing Plan
6
What does the 'D' in AIDA mean?
Deference
Determination
Desire
Drinks
7
When conducting market research, what is a sample?
A group of teams creating a league competition.
A subset of the population you are interested in.
The number of athletes in a chosen sport.
The number of people who give positive feedback.
8
What is Market Segmentation?
Separating the marketing strategy into actionable areas.
Offering new services to the market.
Dissecting the market into submarkets that require a different market mix.
Devising a strategy to pursue different demographics.
9
Personal Selling is about tailoring approaches to suit audience preferences.
True
False
10
What data would a market researcher have if they pursued quantitative methods of data collection?
Numerical based data.
Images and videos.
Reflections, thoughts and feelings.
Rich, detailed perspectives on a situation.
11
What does a Mission Statement help to articulate?
The purpose of the organisation.
The strategic deployment of marketing staff.
Key marketing priorities.
A secret project that only a selected few know about.
12
Examples of secondary data are..
Surveys
Interviews
Focus Groups
Government Reports
13
PESTEL Analysis has a focus on the Macroenvironment.
False
True
14
Which of the following 'P's is included in the Marketing Mix?
Partial
Principle
Product
Person
15
What does 'Utility' in relation to a product or service mean?
The level of satisfaction a user receives from a good or service.
Household energy consumption.
The level a product or service is of interest to different demographics.
How an organisation values a product or service.
16
Which of the following is not an example of direct marketing?
Post
E-mail
SMS
Radio
17
Which would be a Strategic component of the Sport Marketing process?
Scan and analyse the marketplace.
Train staff to understand the objectives of a new campaign.
Activate a sport marketing plan.
Offer gym members a complimentary gym bag and towel.
18
What is Marketing OF Sport?
Marketing sport products & services directly to sport consumers.
Getting a successful Olympic athlete to give a guest talk.
Marketing products & services through sports promotion.
Selling second hand golf clubs.
19
Market Targeting is the process of reviewing market segments and deciding which ones to pursue.
True
False
20
What contributes to making Sport Marketing unique?
It's about connecting to emotions, passion and leveraging images.
Sports teams can have mascots.
Sport is a 'tough sell' to the market.
Because in sport - winning is all that matters.
