Entrepreneurship I - Unit 3.00 (PART 1)

To select the best strategy available to them, marketers should consider

Which of the following questions might marketers ask when they are working on the product element of marketing:

Your target market is “poor” college students, you base your USP on value pricing. This is an example of a USP that is

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.

Which refers to the types of communication that marketers use to inform, persuade, or remind customers of their products

Which of the following is a characteristic of successful USPs:

Marketers plan where they need to go and how to get there efficiently in order to

“Our product works great!” is an example of a USP that is not __________ enough.

Deciding how much of a product to order & which firms to involve in the process. This is the ____ element of the M-Mix

Which of the following is an important characteristic of marketing tactics:

Marketers often condense USPs into short slogans because

Which one is a tactic for the strategy of training customer-service staff to reach a goal of improving 15% over last yr

Before customizing the marketing mix, marketers should

A USP can improve the performance of a work team by

Which of the following is the most likely obstacle for a marketer to encounter:

USPs are particularly important in a company’s __________ function.

Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?

Which of the following is the best description of the marketing mix:

What might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’

A migraine medication’s USP communicates that it contains the safest ingredients. This USP is related to

To get a selected product in the right place at the right time, marketers often ask themselves which question:

A goal can be evaluated to determine its

Many companies use a USP as part of their overall __________ strategies.

A firm’s strategy is important because it shows

The benefit that a USP communicates to a customer is

Balancing value and satisfaction for the customer is part of which element of marketing?

Improving this year’s telemarketing skills by 7% over last year’s skills

For the strategy of conducting customer surveys, which of the following is the goal:

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

A unique selling proposition is an attribute of your product or brand that