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Stukent Marketing Strategies Chapter 2 Flashcards | StudBud
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Stukent Marketing Strategies Chapter 2
Stukent Marketing Strategies Chapter 2
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Introduction to Social Media Marketing
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
What was the first social media network?
Facebook
LinkedIn
MySpace
Google
2
What is the first step of the six-step process of a social media marketing plan?
test, evaluate, and adjust your social media marketing plan
gather social media marketing inspiration
create social media marketing objectives and goals
create a content marketing plan and a social media content calendar
3
SMART goals stand for
Social, money generating, allocative, relevant, and tangent
specific, measurable, attractive, relevant, and time-bound
special, measurable, attractive, relevant, and time-bound
specific, measurable, attainable, relevant, and time-bound
4
Something you can measure — usually performanced-based — that helps you evaluate the success of your business.
Timeline
Key Performance Indicator
Regulations
Goals
5
Commenting on an influencers Instagram post is an example of this type of advertising
one to many
one to one
6
Happens when the desired outcome of marketing message is achieved
Conversion
Data-driven
Content marketing
Cross-promoting
7
Responding to a customers tweet is an example of this type of advertising
one to many
one to one
8
What is an influencer?
The simulation of human intelligence processes by machines, especially comp
A person with a strong influence in his/her particular field of expertise.
A person who tells you what to do.
Web-based technology that enables the development, deployment, & management
9
Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means
Organic
Platform
One-to-one marketing
One-to-many marketing
10
A marketing strategy that focuses on attracting customers via company-created Internet content
outbound marketing
inbound marketing
Content Marketing
Social Media Marketing
11
What does the acronym SEO stand for?
Social Experience Outline
Search Engine Optimization
Sales Experience Outline
Sales Evaluation Overview
12
Determined by or dependent on the collection of data
data driven
cross-promoting
cross-promoting
dot-com bubble
13
A computer program that searches databases & internet sites for the documents containing keywords specified by a user
Outbound marketing
Search engine
Social media audit
brainly
14
identifying only the people that will best help you achieve your goals
Media advertising
Cost per click
Exact Targeting
Promoting
15
Which most closely represents the percentage of companies who use social media as part of their marketing strategies?
92
78
56
86
16
The online world today has shifted from a one-to-many to a many-to-many method of interaction.
True
False
17
Defined as a way for businesses to interact with people (customers) online?
social media marketing
online connecting
online networking
social media interactions
18
Web-based technology that enables the development, deployment, and management of social media solutions and services
Search engine
Platform
Reach
Social media audit
19
The online world today has shifted from a one-to-one to a one-to-many method of interaction.
False
True
20
The simulation of human intelligence processes by machines, especially computer systems
Conversion
Brainpower
Influencer
Artificial intelligence
21
Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact
inbound marketing
Content Marketing
Social Media Marketing
outbound marketing
22
What does KPI stand for?
Key Performance Indicator
Knowledge Process Innovation
Key Point of Interest
Knowledge, Performance, Innovation
23
A form of marketing that involves creating and sharing online material that specifically promotes your brand.
Content Marketing
Target Marketing
Inbound Marketing
Social Media Marketing
24
Content that is continually relevant and not outdated
hootsuite
dot-com bubble
evergreen content
cross-promoting
