P6, AC, Key Terms, #1-#10

Question 1

physical goods that offer benefits to the consumer

Accepted Answer

tangible products

Question 2

marketing activity on a local community level

Accepted Answer

grassroots marketing

Question 3

goods or services related to sports that provide satisfaction to a consumer

Accepted Answer

sports products

Question 4

a way of analyzing a market by specific characteristics to create a target market

Accepted Answer

market segmentation

Question 5

a group of closely related products manufactured and/or sold by a company

Accepted Answer

product line

Question 6

a person who may play or listen to sports, and/or collect items related to sports

Accepted Answer

sport consumer

Question 7

the total assortment of products that a company makes and/or sells

Accepted Answer

product mix

Question 8

an agreement or contract for a sports organization to sell a parent company's good or service

Accepted Answer

sports franchise

Question 9

a non-physical service such as tennis lessons, personal training and sports camps

Accepted Answer

intangible product

Questions 9