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EOPA Marketing Info Management Flashcards | StudBud
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EOPA Marketing Info Management
EOPA Marketing Info Management
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Questions
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Answers
1
Which of the following is the LEAST important piece of information to have for marketing decision making?
Customer demographics
Customer buying behavior
Customer food choice
Customer geographics
2
What is marketing research?
the function that links consumers to the marketer through information
the function of implementing ideas into a marketing scheme
the process of analyzing information and adapting it to a marketing plan
the storage of marketing information
3
__________ Networks create profiles of web surfers by tracking their online behavior.
Advertising
Selling
Money
Product
4
What is an IP address?
A text field placed on a person's hard drive when they first visit a site.
Information on how long a person has visited a site.
A number used to identify a consumer's personal computer.
There is no such thing as an IP address.
5
_____ data includes information that has been previously collected for other purposes.
Open
Primary
Secondary
New
6
_______ research is based on cause-and-effect variable studies.
Applied
Causal
Basic
Descriptive
7
What is marketing-information management?
the collection and management of info related to a company's marketing
planning, pricing, promoting, and selling a product or service
the idea that businesses should satisfy customers' wants and needs
information that helps a business develop a marketing plan
8
Which of the following is an unethical practice when dealing with marketing information management?
Researching customers' buying behaviors to gain more information.
Deleting useless information.
Reviewing the information and making suggestions to superiors.
Freely giving customers' information to other businesses.
9
What is known as the degree to which a sample might differ from the population?
Margin of difference
Margin of nonprobability
Margin of error
Margin of probability
10
Do you have to know what your customers want in order to keep them loyal and wanting to come back?
Yes
No
Maybe
Not enough information
11
In marketing terms, when a customer requests to no longer receive a firm's emails, they are _______ out.
Opting
Running
Spinning
Getting
12
Of the following choices, which best describes the effect technology has on marketing information management?
Has had little impact on marketing information management.
Decreases the amount of information that can be stored.
Supplies a sure-fire way to increase profits.
Provides better and safer ways to store information
13
What is primary research?
The summary and analysis of data that already exists
Research that highlights perceptions and opinions
The collection of data that does not already exist
A systematic investigation that deals with numbers and statistics
14
A(n) ______ is a tiny text file that is placed on a consumer's hard drive when they first visit a site.
Diary
Brief
Cookie
Trojan
15
What does the term "SUGGING" stand for?
"Selling under the guise of research." - an unethical practice
"Selling under the guide of regulations." - an ethical practice
"Selling under the guide of restrictions." - an unethical practice
"Selling under the guarantee of research." - an ethical practice
16
If a business was conducting research on another company, they are participating in what type of marketing research?
Business-to-business
Quantitative
Qualitative
Consumer
17
What is the purpose of descriptive research?
To reveal the effect of one variable on another
To be sold online
To provide initial insights
To describe data and characteristics about a population
18
Research that is conducted to better understand a market is known as ___________ research.
Causal
Applied
Basic
Descriptive
19
Which of the following is prohibited in marketing-information management?
Calling a customer to offer them a special deal
Using a customer's opinions to tailor a marketing strategy
Asking a customer to elaborate on a survey they previously took
Selling a customer's contact information to telemarketers
20
A person employed to analyze and interpret complex digital data in order to assist in decision-making is called a:
Data scientist
Web developer
Digitician
Marketing teacher
21
What is NOT a benefit of marketing-information management?
Increases organization
Decreases sales
Speeds up decision making
Speeds up problem solving
22
Which of the following is not a benefit of marketing data?
Marketing messages can be created to resonate with target segments
A company may save money by more efficient media purchases
A company can be more relevant with its marketing messages
A customer will receive marketing messages which are not relevant to them
23
This computing process of discovering patterns in large data sets. ex: methods of machine learning and statistics:
Databasing
Patterning
Data Mining
Data Hashing
24
Due to the vast amount of marketing ______, companies that are focused on segmenting audiences spend less $ on marketing
Data
Media
Messages
Executives
25
What is exploratory research?
research to provide an accurate description of something occurring
research that aims to determine if one variable affects another
research about a topic that has already been thoroughly researched.
research conducted for a problem that has not yet been clearly defined
26
Which of the following terms describes the basis for gathering marketing information from a section of a target market?
An annual report
A primary plan
A variety report
A sampling plan
27
Two types of sampling methods involving population are: probability and nonprobability
True
False
