Marketing Terms

the value of all goods and services produced within a country

detailed strategy of how to focus advertising and marketing communication efforts

collecting data by observing respondents in contrived or natural settings

approval or support of a product or idea, usually by a celebrity

people who use products

unforeseen events and obstacles that can negatively affect the business

product, price, place, promotion

12 month accounting period

study that counts everyone in the research population

expansion of the popular appeal of an artist or work by achieving success in another market

published data that has been collected for some other purpose

name, word or words, symbol, or design that identifies an organization and its products

use of ancillary products such as merchandise as promotional tools

variety of promotional activities

time free from work duties

any form of communication through which one industry relies on another to promote its product

theaters that sell tickets and show films to an audience

competition between business based on quality, service, and relationships

selling several items as a package for a set price

mental picture or concept of something or someone

catch phrase used to identify a product or company

goods or services that legally use logos or images owned by other people

analysing and presenting data related to marketing goods

analyzing a market by specific characteristics to create a target market

data that measures qualities, such as people's reaction or perceptions

lack of basic necessities

measure of how many stop or do not stop to look at an ad in a store

catchy tune or song

facilities or locations where sporting events take place

short term incentive to get consumers interested in buying a product

pricing products by calculating all costs and expenses and adding desired profit

any paid promotion of an idea, good, or service by an identified sponsor

marketing activities to sell products directly to customers through the use of a customer base

proposal that describes a new business to potential investors and lenders

attitude that occurs when customers are happy with a company and become repeat customers

potential customers with shared needs who have the desire and ability to buy a product

overlapping of product promotion

process of satisfying the customers needs or wants

gross profit minus expenses

information collected from secondary research for a purpose other than the current study

characteristic of free enterprise; the struggle among companies for customers

costs and expenses equal to income revenues

panel of 6 -10 consumers who discuss opinions about a topic under the guidance of a moderator

combination of two or more promotional methods

revenues minus the cost of goods sold

films or products that are popular year after year

study of social and cultural behavior and habits

pricing items at different prices to maximize revenue when limited capacity is involved

putting the marketing plan into action

market researcher who poses as a shopper to observe shopping situations

study of the choices and decisions that affect making, distributing, and using goods & services

customer who participates in personal interactive interviews or other research methods

physical goods that offer benefits to the consumer

gross income

technique that involves watching actual behavior

the main product, such as sports event, movie, stage show, or book

specific model or size of a product

the path a product takes without the help of any intermediaries between the producer & consumer

statistics that describe a population in terms of personal characteristics

independent vendors who control their own inventory within a store

brand that carries a name developed by the wholesaler, retailer or catalog house

selling television programs to individual stations, not networks

document that provides directions for marketing activities of the company

national organization that governs college athletics and makes decisions about athletics

path a product takes from the producer to the consumer

an independent broadcaster that contracts with larger national networks for programming

proposal that describes a new business to potential investors/lenders

retail business with a physical location or store site

agreement that gives company's the right to use another brands name

money left to spend after necessary expenses are paid

type of marketing that focuses on a small target market

unauthorized use of an owners or creators music or other copyrighted material

number of people exposed to an advertisement and the number of times they see it

difference between the retail or wholesale price and the cost of the item

goods purchased and used by the ultimate consumer for personal use

method of selling the customer additional related products tied to one name

questionnaire or series of questions designed to collect specific information

any form of communication used to persuade people to buy products

brand name and symbol

consistent image or feeling that consumers recognize when encountering the brand

entertainment that includes amusement, theme, animal and water parks

temporary unpaid or paid position giving students work experience

money left after all costs and expenses of a business are paid

any form of advertising that doesn't involve media to promote ideas

pricing based on customers perception

device used to view a sequence of moving pictures

physical development of an area, like public services, needed to make a location function

the day a film is first shown in theaters

free mention of a product or company in the media

group of closely related products manufactured and/or sold by a company

product related to or created from the core product

an overview of the entire marketing plan

pricing an item at or below cost to draw in customers

marketing activity on a local community level

person who does not get paid to play a sport

possibility of successful operations and profitability of a business

companies specialized in marketing and managing sports events

buying without prior planning

legal protection of a creator's intellectual property or products

word or words, letters, or numbers representing a brand that can be spoken

process that involves producing and marketing a new product

promotion of a company in association with a property

pattern, habit, or tendency following the general course

methods used for communicating messages

law banning gender discrimination in schools which receive federal funds

illegal payment by record labels to radio stations to persuade them to play the record

all activities associated with the sale, distribution, and promotion of a sports event

percentage of total sales of all companies to sell the same type of product

organization that applies profits to serving its mission

value a brand has beyond its actual functional benefits

snack bars that sell refreshments such as popcorn, soda, and candy

income from sales before cost, expenses, and taxes are due

relies on interactions between buyers and sellers to enhance customer relationships

branding strategy combining one or more brands to increase customer loyalty and sales

practice of finding contacts among people you know

path a product takes using intermediaries between the producer and consumer

pricing goods with even and odd numbers such as $49.95

short-term popular trend, style, product, or service

development and introduction of new products that expand the brand

trademark identified by sounds associated with with a brand or company

sports that involve nontraditional, daring methods of athletic competition

brand that does not carry a company or name brand