Digital Marketing Business Principles Exam Questions

Tracking customer interactions are typically associated with which type of CRM feature?

Which of the following is an example of good practice when it comes to creating a secure password?

Which is MOST LIKELY to feature a signature containing: telephone number, business website address and job title

Which of the following BEST describes the content in content marketing?

Which of these is MOST LIKELY to turn a social media conversation into a social media sale?

Which of the following about Google Ads campaigns is true?

Which of the following is NOT a common example of newsworthy development in the social media industry?

What is the name of the document in the event of an information security incident being discovered?

What is a common negative associated with using Facebook for marketing purposes?

Which of the following is an example of 'brand' in relation to digital marketing?

Which of the following is a strength of Facebook compared to less established Social Medias?

Which of the following is NOT a goal of SEO for a web page?

A digital marketer is planning a series of Instagram posts. They decide to analyse a previous campaign to see which...

Help desk automation, FAQ and knowledge management are all TYPICALLY associated with which type of CRM features?

What MUST be obtained before sending email marketing content to someone?

Which of the following is not a Google Adwords campaign type?

In a DM team, what is the PRIMARY responsibility of an individual in a creative role?

Which of the following is NOT a potential consequence of breaches of the Data Protect Act?

Which is the best way for the Marketing Team to promote a 1-hour video from a recent event in a digital campaign?

What's crucial for a company to understand about its social media content rights?

Which of the following describes keywords in SEO?

What long-tail keyword phrases based on questions can be used when creating new digital content?

Which of the following is the main objective when applying for SEO to a webpage?

Which of the following platforms PRIMARILY deals in allowing customers to host, stream and share audio?

Which image hosting platform is best for attracting an audience seeking images available for purchase under a license?

Which of the following are part of the server room's physical security, where approved employees transport data inandout

What type of security threat is phishing and how can it be delivered?

Which of the following is the strongest example of a password?

What is 'the unauthorised transfer of an organisation's data' an example of?

Which of the following BEST describes social CRM tools?

What is the main benefit of communication via email?

Which of the following are features of information security policies? (multiple answers)

Which of the following is NOT TYPICALLY a reason for a commercial newspaper to publish new content on their website?

Which of the following statements about scheduling social media posts is TRUE?

Which of the following can hashtags NOT contain

Which of the following is TYPICALLY designed as a threat to security of digital information?

Which statement about why Information Security and its mgmt are important to an organisation is TRUE?

What is one reason why following information security policies and procedures is important?

Which type of tool is PRIMARILY used to discover and interpret meaningful patterns in campaign data?

What does it mean to say a hashtag is trending on Twitter?