B293 SMFB Stukent Chapter 2

How many photo uploads are there on Facebook PER DAY?

What should be the first step in developing a social media marketing plan?

What is content that stays continuously relevant?

What are Key Performance Indicators (KPIS)?

What was the period of time (1995-2002) of extreme internet usage called?

A regular examination of your social media activity is called a social media _______

What is "artificial intelligence"?

Content or interactions to engage with a social media community that are NOT paid are called

Posting a picture on Facebook is an example of which type of marketing?

According to convinceandconvert.com, how much for every $1 in influencer marketing?

The practice of increasing the quantity and quality of traffic to a website through organic search results is called

"...a summary of everything you plan to do and hope to achieve for your business using social networks."

Using the 80/20 rule, 80% of your content should do what?

Using the 80/20 rule, 20% of your content should do what?

Marketing that relies on media advertising as well as in-person contact.

Directing your consumers and followers to your other social media platforms is called

Which of the following is an example of a vanity metric?

Analytic metric that refers to the number of users who have come across a particular content on social platforms.

What is a good framework, using an acronym, for setting strong goals that are measurable, time-bound, and achievable?

How many comments are made every 60 seconds on Facebook?

What is ROI?

What was the first social media network, which was established August 1, 2003?

Marketing that focuses on attracting customers via company-created internet content.

Creating material that isn't directly promoting your brand, but can spark interest from consumers is called

When the desired outcome of a message is received, this is called a(n)

What percent of companies use social media as part of their marketing strategies?

What % of people are more likely to purchase a brand because of an influence?

Which of the following is very important when creating content on multiple platforms?