Marketing concept refers to

Striving to satisfy customer needs while making a profit.

Research done by companies to learn about customers, trends, to help with marketing.

Marketing Information Management

Why is product important in marketing mix?

You have to have a product that people want to buy.

Place is critical to the marketing mix because

Customers have to have a place to acquire products.

Promotion is critical to the marketing mix because

It is so important to get the word out about your product

The 4 P's of the Marketing Mix are:

Product, Price, Place, Promotion

Price is critical to the marketing mix because

The price you decide upon has to allow you to make a profit.

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Marketing Strand 1

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Review Strand 1 Marketing 1

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Questions 13

Answers

1
How many core marketing functions are there?
7
4
13
17
2
Marketing concept refers to
All Products sold make a profit.
4 P's of Marketing
Striving to satisfy customer needs while making a profit.
You don't always try to make a profit.
3
Provides customers with goods and services they want.
Pricing
Promotion
Selling
Channel Management
4
Deciding on how much to charge for goods and services in order to make a profit.
Promotion
Market Planning
Pricing
Selling
5
Process of getting goods into customers hands.
Promotion
Market Planning
Channel Management
Marketing Information Management
6
Research done by companies to learn about customers, trends, to help with marketing.
Channel Management
Promotion
Marketing Information Management
Market Planning
7
Effort to inform, persuade, or remind current or potential customers about a product or service
Promotion
Channel Management
Selling
Market Planning
8
Why is product important in marketing mix?
Most expensive product is the best product.
If your product is cheap, anyone will buy it.
You have to have a product that people want to buy.
Least expensive product is the worst product.
9
Obtaining, developing, improving product to meet changing customers wants and needs.
Product/Service Management
Promotion
Market Planning
Selling
10
Place is critical to the marketing mix because
If the product is good enough customers will find it.
Place is not a critical piece of the marketing mix.
Customers have to have a place to acquire products.
On-line is always the best place to put an item.
11
Promotion is critical to the marketing mix because
Promotion is an exact science.
Don't worry about promotion, if its good, it will be found.
You have to spend a lot of money on promotion.
It is so important to get the word out about your product
12
The 4 P's of the Marketing Mix are:
Product, Price, Place, Promotion
Place, Product, Private, Promotion
Place, Premium, Product, Price
Product, Profit, Price, Place
13
Price is critical to the marketing mix because
The price you decide upon has to allow you to make a profit.
Cost should not be considered when pricing a product.
Price is not a concern.
Price the product cheap regardless of cost.

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