What is a pull strategy?

a communications strategy aimed at consumers

AIDA is a sequential model showing the states of mind that a person may go through while deciding what to buy.

attention, interest, desire, action

DAGMAR is a hierarchy of effects model comprising_________

Awareness, Comprehension, Conviction and Action

One of the aims of Marketing promotion is to______

inform consumers about the product

What is a push strategy?

a communications strategy aimed at distributors

Advertising is a______

Paid form and non-personal presentation

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MARKETING PROMOTION

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Take the quiz test your understanding of the key concepts covered in this marketing Promotion course.Test yourself to justify how well you’ve understood.

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Questions 10

Answers

1
Public Relation is used for________
Brand image
Product or service image
Corporate image
Public image
2
What is a pull strategy?
a hard sell marketing strategy
a marketing strategy with a customer focus
a communications strategy aimed at consumers
a communications strategy aimed at distributors
3
Which one of the following is not Marketing Promotion tool?
Public Relation
Advertising
Personal Selling
Cash rebates
4
AIDA is a sequential model showing the states of mind that a person may go through while deciding what to buy.
awareness, interest, design, action
attention, information, desire, achievement
attention, interest, desire, action
awareness, interest, desire, attention
5
DAGMAR is a hierarchy of effects model comprising_________
Attention, Conviction, Cognition and Affection
Achievement, Comprehension, Commitment and Attitudes
Awareness, Comprehension, Conviction and Action
Acquisition, Cognition, Collection and Action
6
One of the aims of Marketing promotion is to______
to lower the costs of producing the product
update the product
lower the price of the product b)
inform consumers about the product
7
What is a push strategy?
a communications strategy aimed at distributors
a marketing strategy with a customer focus
a communications strategy aimed at consumers
a) a low-budget corporate strategy
8
Advertising body copy should be_______
Impersonal
Clear and Brief
Clutter
Animated
9
Sales Promotion are……incentives to induce sales volume
Short-term
Seasonal
Long-term
Continuous
10
Advertising is a______
Short-term incentives
Face to face communication
Coordinated effort of building theme
Paid form and non-personal presentation

MARKETING PROMOTION Flashcards | StudBud