FAM523_International Marketing

Question 1

an agent:

Accepted Answer

does not take title to the goods being purchased or sold

Question 2

it is not necessary to adapt packaging for foreign markets as it has an utilitarian role only

Accepted Answer

False

Question 3

Which are the typical elements bringing value to a Product

Accepted Answer

all those elements must be considered

Question 4

communication barriers in a global context?

Accepted Answer

all those answers are right

Question 5

in B2B, price elasticity of demand is high

Accepted Answer

False

Question 6

Intensive, selective, integrated, exclusive or direct distribution: the elements to consider to make the right choice

Accepted Answer

all those answers are right

Question 7

Transnational micro-segmentation considers that one single country equals to one segment

Accepted Answer

False: this approach is called "local consumers micro segmentation"

Question 8

Which tool will reflect the key success factors & marketing objectives of a firm?

Accepted Answer

SWOT

Question 9

an effective global communication strategy requires:

Accepted Answer

all those answers are right

Question 10

the tool to synthesize the macroenvironment?

Accepted Answer

PESTEL

Question 11

Which issues should be considered when selecting an advertising agency abroad?

Accepted Answer

all these answers are right

Question 12

polycentric pricing strategy equals to

Accepted Answer

adaptation pricing strategy

Question 13

Cost-based price strategy is when the right price is the one that reflects the best your value proposition

Accepted Answer

false

Question 14

what do we mean by "glocal" marketing?

Accepted Answer

hybrid marketing strategy: adapted standardization

Question 15

Happy with your answers?

Accepted Answer

yes of course!

Question 16

which tool to synthesize the microenvironment?

Accepted Answer

PORTER or stakeholders'mapping

Question 17

What are the macro-challenges when surveying international markets?

Accepted Answer

State control, regulations, technology, infrastructure, culture differences

Question 18

reasons for price decrease?

Accepted Answer

all those answers are right

Question 19

Global distribution channels exist to create utility and value by:

Accepted Answer

all those answers are right

Question 20

Global positioning: which is the best option?

Accepted Answer

Those 3 options are valid

Question 21

Micro-segmentation equals to:

Accepted Answer

customers/consumers segmentation, within geographic segments

Question 22

What are the elements that make up a brand?

Accepted Answer

all those answers are right

Question 23

what's brand equity?

Accepted Answer

the value of cumulated investments in the marketing of the brand

Question 24

An effective macro-segmentation: country attractiveness and company competitiveness must be assessed

Accepted Answer

True

Question 25

a low-price strategy will always be attractive to customers

Accepted Answer

False

Question 26

Brands with strong brand equity rate score high on:

Accepted Answer

differentiation, relevance, knowledge, esteem

Question 27

a single brand strategy is easier to manage globally, and is less costly

Accepted Answer

True

Question 28

Which is the best market-entry expansion strategy when the market is easy to enter but it is culturally distant?

Accepted Answer

franchising

Question 29

compared to exporting good, direct investments are riskier and more complex, but allow higher control and profit

Accepted Answer

True

Question 30

National vs. International market surveying: the biggest difference resides in the environment complexity

Accepted Answer

True

Question 31

what are the penetration pricing strategy characteristics?

Accepted Answer

on competitive & mass markets, having low price & margin for larger volumes

Question 32

channel conflicts do not increase with culture distance

Accepted Answer

False

Question 33

How are prices set up?

Accepted Answer

all those answers are right except the yellow one ;-))

FAM523_International Marketing

Questions 33

FAM523_International Marketing

Questions 33