CH 6: Entre- Distribution, Selling, & Promotion

Question 1

Moves the product directly from the manufacturer to the consumer

Accepted Answer

Direct Channel

Question 2

Direct communication between a prospective buyer & a sales representative

Accepted Answer

Personal Selling

Question 3

Publicity is always good for a business

Accepted Answer

False

Question 4

Purchase decisions based on logical reasoning of customers

Accepted Answer

Rational Buying

Question 5

Which channel of distribution would be best for someone who makes/sells pottery at their home

Accepted Answer

Manufacturer --> Consumer

Question 6

An online ad that changes the background of the page being viewed is a

Accepted Answer

Wallpaper Ad

Question 7

Involves the use of visual media to promote and sell a product

Accepted Answer

visual marketing

Question 8

A paid form of communication sent out by a business about a product or service

Accepted Answer

Advertising

Question 9

A written statement meant to inform the media of an event or prodcut

Accepted Answer

Press Release

Question 10

The act of offering an incentive to customers in order to increase sales

Accepted Answer

Sales Promotion

Question 11

Uses intermediaries that move products between the manufacturer & the consumer

Accepted Answer

Indirect Channel

Question 12

Routes that products/services take from the time they are produced to when they are consumed

Accepted Answer

Channels of Distribution

Question 13

A refund offered to people who purchase a product

Accepted Answer

Rebate

Question 14

The act of establishing a favorable relationship with customers and the general public

Accepted Answer

Public Relations

Question 15

Purchase decisions based on the desire to have a specific product or service

Accepted Answer

Emotional Buying

Questions 15