Advertising Techniques & Terms

Question 1

This ad uses a celebrity, peer-pressures you, and uses percentages, so it.. (pick THREE)

Accepted Answer

testimonial, bandwagon, facts & figures

Question 2

When an ad makes you want to join in, it's using...

Accepted Answer

bandwagon

Question 3

What is it important for a slogan to do?

Accepted Answer

Sum up what the key benefits of the product are

Question 4

What persuasive technique does this use?

Accepted Answer

emotional appeal

Question 5

When an ad makes you feel you are special, it is..

Accepted Answer

complimenting the customer

Question 6

When an ad uses images to make you feel sad, mad, scared, or angry, it is using...

Accepted Answer

emotional appeal

Question 7

What persuasive technique does this use?

Accepted Answer

Bandwagon

Question 8

When an ad uses numbers to prove the item is better, it is using...

Accepted Answer

facts & figures

Question 9

What persuasive technique is used here?

Accepted Answer

humour

Question 10

What persuasive technique is used here?

Accepted Answer

plain folks

Question 11

What persuasive technique is used here?

Accepted Answer

glittering generalities

Question 12

When an ad uses a celebrity (or regular person) to talk about their experience, it's...

Accepted Answer

testimonial

Question 13

What is known as a short phrase that contains the entire advertising message?

Accepted Answer

slogan

Question 14

What persuasive technique is this?

Accepted Answer

celebrity endorsement

Question 15

What persuasive device does this use?

Accepted Answer

snob appeal

Question 16

When an advertisement creates a fun atmosphere to appeal to your emotions...

Accepted Answer

emotional appeal

Questions 16