Perspective Review Ch 11 and 13 HR and Mark 1

Policy designed to "right past wrongs" by increasing opportunities for minorities and women.

So far, who is your best professor at CSUB?

The process of identifying factors that affect marketing success.

All the techniques sellers use to inform people about their products and motivate them to buy

Testing product concepts among potential product users.

Managers who supervise, coach, selected lower-level employees by acting as corporate sponsors.

A summary of the minimum qualifications needed to do a particular job

All attempts to improve productivity by increasing an employee's ability to perform.

A good, service, or idea that satisfies a consumer's want or need.

Learning as much as you can about customers & doing what you can to satisfy their expectations