Principles of Marketing 10/9

______ is a detailed version of the new product idea stated in meaningful consumer terms.

One part of the Marketing Strategy Development is....

Fads are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product popularity.

The first stage in new product development is

R-W-W means real, worthy, worth doing.

Concept testing calls for testing new product concepts with groups of target consumers.

Test marketing gives an opportunity to try targeting and positioning strategy, advertising.

SBU stands for simple business unit.

A reason for using alternative test markets include:

The stages of the product life-cycle include....