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Chapter Four- Quizz 1 Flashcards | StudBud
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Chapter Four- Quizz 1
Chapter Four- Quizz 1
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Flashcards
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Questions
10
Answers
1
Top executives are responsible for setting strategic planning.
True
False
2
Strengths and Weaknesses are based on.... what?
Internal factors
operational planning
strategic planning
external factors
3
A new company will be built in DUBAI to expand our market.
Strategic planning
skills and resources
levels of management
operational planning
4
A marketing plan is.......................
How to do business on an international level.
How to develop competitive skills
Customers and the demand for their products and services.
How to compete globally.
5
Operational planning for marketing could be based on developing training for salesperson.
True
False
6
What are external factors?
CEO
Factors inside a business that they can control
Things that are outside the business that managers cannot control.
Executive
7
A business plan is based on .......
Understanding the nature of the business and how the goals will be achieved
Understanding only the goals
Objectives
Mission
8
What is strategic planning...?
levels of management
Based on long term goals for the entire business.
Based on short term goals for a part of the business.
competitive advantage
9
A vision is based on the..............
the companies reason for existing.
Short Term
Long term
is a short description of the businesses purpose and direction
10
When a business has competitive advantage over another one they are......
Adding extra things to sell in the business.
have a specific ability which other businesses do not have.
Decreasing there money
Making more profit
