What is ‘market research’?

Analyzing customers and competitors

Sending tasks to another company

What does the word "brand" mean?

A company’s identity and name

What is a strength in a SWOT analysis?

A company’s internal advantage

What is the purpose of a business plan?

To describe the goals and strategies of a business

Meeting new people for business

A document that shows payment details

What is a target market?

People likely to buy your product

The latest time to finish a task

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Marketing

25 termsStudBud Administration18 plays

Test your knowledge on the basic concepts and terms in marketing

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Questions 25

Answers

1
Which one is NOT a social media platform?
Facebook
YouTube
PowerPoint
Instagram
2
Which section of a CV lists your past job roles?
Education
Work experience
References
Hobbies
3
What is ‘market research’?
Designing ads
Analyzing customers and competitors
Fixing products
Training employees
4
What is outsourcing?
Buying more supplies
Hiring family members
Sending tasks to another company
Creating new departments
5
What does 'target audience' mean?
People who create ads
People you want to sell to
People in general
People who watch TV
6
What is the main goal of advertising?
To design packaging
To reduce prices
To hire employees
To increase sales
7
What does the word "brand" mean?
A market location
A type of product
A kind of item
A company’s identity and name
8
Which skill is most important in a job interview?
Communication
Typing fast
Shopping
Sleeping
9
What is a strength in a SWOT analysis?
An external risk
A future plan
A random guess
A company’s internal advantage
10
What is a slogan?
A short memorable phrase
A sales plan
A price tag
A customer review
11
What is the purpose of a business plan?
To describe the goals and strategies of a business
To entertain customers
To hire employees
To organize files
12
Which is an example of direct marketing?
Magazine ad
Billboard
Email to customers
TV commercial
13
What do influencers use to promote products?
TV
Flyers
Social media
Radio
14
What is networking?
Installing internet
Meeting new people for business
Calling customers
Using social media
15
"Buy one, get one free" is an example of...
Advertisement
Research
Branding
Promotion
16
What is product packaging?
The store location
A kind of ad
The wrapping or container
The delivery service
17
What is an invoice?
A business card
An email
A contract
A document that shows payment details
18
What is a competitor?
A business partner
A staff member
A rival company
A product
19
What does SEO stand for?
Sales and Operations
Sales Effort Optimization
Search Engine Optimization
Social Engagement Options
20
What is the meaning of 'profit'?
Income after costs
An employee’s salary
A loan
A monthly budget
21
What is a target market?
The cheapest store
Government offices
People likely to buy your product
Store employees
22
Which of these is a common reason for meetings?
To play games
To clean the office
To fire employees
To discuss business plans
23
What is a deadline?
The latest time to finish a task
A product
A party
A type of salary
24
Which of these is a marketing strategy?
Doing homework
Sleeping early
Giving discounts
Watching TV
25
What is a customer?
Someone who sells things
A brand ambassador
A product designer
Someone who buys things

Marketing Flashcards | StudBud