Marketing quiz 1 - Business level 2

Question 1

Primary research is information that has not previously existed before.

Accepted Answer

True

Question 2

Guerilla advertising relates to...

Accepted Answer

Unconventional advertising

Question 3

Which is the cheapest form of research?

Accepted Answer

Internet Research

Question 4

Which of the following statements about secondary research is untrue

Accepted Answer

Always reliable

Question 5

The distribution channel is...

Accepted Answer

How the product passes from the producer to the end consumer

Question 6

Which of the following are considered within a PESTLE analysis?

Accepted Answer

Economical factors

Question 7

Promotion tries to achieve three main objectives. Which of the these is not one of them?

Accepted Answer

Publicity

Question 8

The lower the price, the lower the demand.

Accepted Answer

True

Question 9

A pricing strategy that sees a high initial price set is called...

Accepted Answer

Price skimming

Question 10

Which of the following is NOT an objective of promotion?

Accepted Answer

To highlight promotional methods used by a business

Question 11

Which of the following is found in a SWOT analysis?

Accepted Answer

Weaknesses

Question 12

Price elasticity of demand is ......

Accepted Answer

How much demand changes in response to price

Question 13

Which of the following is NOT an element of the marketing mix?

Accepted Answer

Penetration

Question 14

Which of the following is an example of direct distribution?

Accepted Answer

Farm shop - Consumer

Question 15

The 4 stages of the product lifecycle are...

Accepted Answer

Introduction, Growth, Maturity, Decline

Question 16

Using a cost plus pricing strategy, how much would an item be that costs £20 with a 30% add on?

Accepted Answer

£26

Question 17

If a product is a low price, it may be perceived as being...

Accepted Answer

Poor value

Question 18

When a product reaches market saturation, a business must implement...

Accepted Answer

Brand extension

Question 19

Which of the following is an above-the-line promotional method?

Accepted Answer

Newspaper advert

Question 20

The variety of goods or services offered by a business is know as its:

Accepted Answer

Product portfolio

Question 21

To make your product stand out from the crowd you must...

Accepted Answer

Differentiate it

Question 22

Figures and other numerical information are an example of:

Accepted Answer

Quantitative data

Question 23

Which of the following is NOT a pricing method?

Accepted Answer

Supplier

Question 24

Before starting to sell its existing goods in a new market, a business normally carries out:

Accepted Answer

Market Research

Question 25

Schuh is an...

Accepted Answer

Ebusiness

Marketing quiz 1 - Business level 2

Questions 25

Marketing quiz 1 - Business level 2

Questions 25