Chapter 4 Wide World of Sports and Entertainment Marketing

Question 1

__________ involves satisfying the needs of several generations of a family.

Accepted Answer

Multigenerationalism

Question 2

The industry trend for soccer indicates a shrinking audience interest.

Accepted Answer

False

Question 3

Television advertising is the best type of promotion for a hall of fame.

Accepted Answer

False

Question 4

Which American professional sports league often seeks out players from Latin America?

Accepted Answer

Major League Baseball

Question 5

A Disney Resort is scheduled to open here in 2015.

Accepted Answer

Shanghai

Question 6

Over the 40 years Title IX has helped begin equalization of access to sports for all minorities

Accepted Answer

False

Question 7

The International Olympic Committee selects which country will host the Olympics.

Accepted Answer

True

Question 8

Responsible travel to natural areas conserving environment/sustains well being of local people

Accepted Answer

Ecotourism

Question 9

The total of new spending resulting from an attraction or event is referred to as __________.

Accepted Answer

Direct Economic impact

Question 10

In spirit of the Olympics, political situations are never considered for choosing host cities

Accepted Answer

False

Question 11

Recreational travel or tours planned around a special interest are called __________.

Accepted Answer

Niche Travel

Question 12

The U.S. film market's income from ticket sales is referred to as the __________.

Accepted Answer

box office

Question 13

One of the best strategies for growing a sports or entertainment business is to

Accepted Answer

consider international marketing

Question 14

sports, music, dancing, entertainment, and celebrations are considered part of people's culture

Accepted Answer

True

Question 15

Women's sports do not yet attract audiences equal to men's sports.​

Accepted Answer

True

Question 16

The international economic relationships resulting from the integration of the world's markets

Accepted Answer

Globalization

Question 17

__________ is the theft of copyrighted material.

Accepted Answer

Piracy

Question 18

All of the following are steps in the host selection process for the Olympics EXCEPT

Accepted Answer

paying large fees to the members of the IOC

Question 19

Amendment to federal education law prohibits discrimination against females in school sports

Accepted Answer

Title IX

Question 20

One major global trend in recent years is the growth of this sport in China.

Accepted Answer

golf

Question 21

If a U.S. business wants to enter the global marketplace, it must have a website for consumers

Accepted Answer

True

Question 22

trying to provide social media to people in developing countries with no access to smartphones?

Accepted Answer

Facebook

Question 23

Piracy is a particular problem for the film industry in

Accepted Answer

China

Question 24

Marketers in the U.S. have found only limited opportunities to connect with Hispanic Americans.

Accepted Answer

False

Question 25

When an event has ________, the number of opportunities for men and women is roughly the same.

Accepted Answer

Gender Equity

Question 26

Marketing decisions are never based upon industry trends.

Accepted Answer

False

Question 27

China sometimes censors movies it imports from other countries.

Accepted Answer

True

Question 28

business project with two or more organizations work together and share the costs and profits

Accepted Answer

joint venture

Question 29

portion of money spent by local employers and employees from money collected from tourists

Accepted Answer

Indirect Economic Impact

Question 30

Walt Disney theme parks are generally considered the world standard.​

Accepted Answer

True

Question 31

Annual music business convention showcases culturally diverse music from around the world?

Accepted Answer

SXSW

Question 32

__________ serves as the international governing body for the game of soccer.

Accepted Answer

FIFA

Question 33

World Travel/Tourism Council reports that 9% of world's GDP is related to travel and tourism.

Accepted Answer

True

Question 34

Which of the following is determined by the multiplier effect?

Accepted Answer

the indirect economic impact

Question 35

The shared history, beliefs, customs, and traditions of a group of people

Accepted Answer

Culture

Question 36

Facebook is not popular developing nations as people don't own smartphones

Accepted Answer

False

Question 37

The act of altering or editing media that is considered objectionable is called __________

Accepted Answer

Censorship

Question 38

People who speak many languages are called __________.

Accepted Answer

Polyglots

Question 39

The marketplace in North America has become very culturally diverse.

Accepted Answer

True

Question 40

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

Accepted Answer

True

Chapter 4 Wide World of Sports and Entertainment Marketing

Questions 40

Chapter 4 Wide World of Sports and Entertainment Marketing

Questions 40