BBI20 CH 8 REVIEW

M/C: ____________ management means balancing of product quantity with sales

T/F: The 3 non traditional product life cycles are: fad, niche, and seasonal.

M/C: Three no-traditional product life cycles are fad, niche, and...

M/C: Packages protect the product from:

M/C: A lower price may also boost the brand’s…

T/F: There are six types of marketing research.

T/F: Brand name - group of words that a business uses to distinguish its product from others.

M/C: Age is able to define the products we need that are essential to life?

T/F: Slogan - short, catchy phrase that is usually attached to the companies’ name and logo.

M/C: Which of these is NOT a type of distribution that a marketer can use?

T/F: Reach-The ability of the medium to focus on a target audience.

M/C: Publicity can be:

M/C: Which one is NOT one of the types of advertising?

T/F: Billboards are able to reach 99.9% of a city’s mobile population.

T/F: Marketing research is a collection of info that is irrelevant to the marketing strategy.

T/F: A survey is a set of carelessly planned questions that are used to gather data.

M/C: Advertising can be done by...

M/C: Which of these is not included in a brand’s image?

M/C: The business uses this to inform people about their product...

T/F: That product becomes popular again only when that season returns.

M/C: Which is the standard rules for creating good advertising:

T/F: Often, niche markets manufacture aftermarket parts.

M/C: A brand name should be easy to ________.

T/F: The disposal income is the part of money you use to purchase your ‘wants’

M/C: The way people live in which include values, beliefs, and motivation is?

T/F: Competition fuels growth?

T/F: If brand equity drops, then the business has a serious problem

T/F: Food basics and no name products are higher in price than brand name products.

T/F: There are 4 parts to Product life

M/C: Which of these is NOT a service retail stores use to add value to the products they sell

M/C: Once early adopters find and use a new product, others soon try it and sales _____________

T/F: Comparing types of adverting includes reach, selectivity

M/C: What are the two C’s of marketing?

M/C: Often new technology makes old products…

M/C: What is the study of obvious characteristics that categorize human beings?

M/C: Good product/service development requires ________, design, features and benefits.

T/F: Consumers may also identify a particular product by the shape or colour of package design.

T/F: Television is a creative and cheap way of advertising

M/C: Publicity is ____ information about a business that the business doesn’t pay for.

T/F: If you improve the quality of your product, you won’t attract more customers

M/C: The main purpose of a special event is:

M/C: There’re many different channels of distribution, which is NOT included?

M/C: An average redemption rate on coupons are?

T/F: Type of non-permission based e-mail named spam

T/F: There are four types of internet advertising.

T/F: Publicity can be either positive OR negative.

T/F: Secondary data is information that others have collected.

M/C: Consumers can be identified in at least two ways, they are:

M/C: What is not one of the eight categories used by advertisers to compare media.

T/F: An attractive label can help sell a product