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Chapter 5 - Product (Part 1) Flashcards | StudBud

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Which of the following is NOT considered a product in marketing terms?

What is an example of an unsought product?

Chapter 5 - Product (Part 1)

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Questions 10

Answers

1
What is an example of an unsought product?
Designer watch
Ice cream
Life insurance
Sports equipment
2
Which of the following is NOT considered a product in marketing terms?
A financial consultation
A music concert
A haircut
A suggestion from a friend
3
Which of the following would be part of the "Actual Product"?
Brand name and packaging
Free delivery
Warranty
Customer experience
4
Which characteristic is most important in shopping products?
Immediate purchase
Price and feature comparison
Convenience
Low cost
5
What is included in the “Augmented Product”?
Manufacturing cost
Product label design
Core functionality
Extra benefits such as warranty and after-sales service
6
Which type of consumer product involves high brand loyalty and minimal comparison?
Specialty product
Unsought product
Shopping product
Convenience product
7
What are the three levels of a product?
Core Value, Actual Product, Augmented Product
Physical, Emotional, Conceptual
Basic, Intermediate, Advanced
Tangible, Intangible, Experience
8
What is the goal of branding in product strategy?
Increase shelf space
Lower production cost
Differentiate from competitors and build identity
Simplify packaging
9
Which of these is an example of a convenience product?
Designer handbag
Car insurance
Laundry detergent
Dental surgery
10
What does the “Core Customer Value” represent?
Design elements
Packaging features
Warranty and after-sales service
The main benefit the customer is really buying