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Media Strategies Flashcards | StudBud
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Media Strategies
Media Strategies
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Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
Which is the dominant media strategy in this advertisement?
Transfer
Humour
Plain Folks
Facts and Figures
2
The phrase "think different" is Apple's ________?
Slogan
Jingle
Logo
Demographic
3
Which is the dominant media strategy in this advertisement?
Emotional appeal
Bribery
Bandwagon
Plain folks
4
The catchy song "Ba Da Ba Ba Bah,
I'm Lovin' It
!" is McDonalds ___________?
Logo
Demographic
Slogan
Jingle
5
Which is the dominant media strategy in this advertisement?
Bandwagon
Celebrity Endorsement
Bribery
Cartoon/Cute Characters
6
Which is the dominant media strategy in this advertisement?
Cartoon/Cute Characters
Emotional Appeal
Shock Appeal
Patriotism
7
Which is the dominant media strategy in this advertisement?
Patriotism
Humour
Bandwagon
Name Calling
8
The checkmark is Nike's ________?
Demographic
Logo
Slogan
Jingle
9
Which is the dominant media strategy in this advertisement?
Humour
Facts and Figures
Transfer
Gender/Sex Appeal
10
Which is the dominant media strategy in this advertisement?
Emotional Appeal
Gender/Sex Appeal
Testimonials
Humour
11
Which is the dominant media strategy in this advertisement?
Shock Appeal
Humour
Facts and Figures
Name Calling
12
Which is the dominant media strategy in this advertisement?
Facts and Figures
Testimonial
Emotional Appeal
Transfer
13
Which is the dominant media strategy in this advertisement?
Transfer
Bandwagon
Bribery
Testimonials
14
Which is the dominant media strategy in this advertisement?
Plain Folks
Bribery
Humour
Testimonial
15
Which is the dominant media strategy in this advertisement?
Emotional Appeal
Snob Appeal
Gender/Sex Appeal
Shock Appeal
16
Which is the dominant media strategy in this advertisement?
Bribery
Celebrity Endorsement
Cartoon/Cute Characters
Humour
17
Which is the dominant media strategy in this advertisement?
Snob Appeal
Patriotism
Name Calling
Emotional Appeal
